TikTok Is Obsessed With This Bright Red Primer

TikTok has transformed the way many of us shop for beauty. The ever-evolving offeringof beauty trends, hacks and need-to-know-about products means there's always something new to get stuck into. And according to our 'For You' pages, that new 'thing' this month is a bright red primer. Meet the Beauty Crop Oui Cherie Hydrating Gripping Primer.

It has already earned itself 11.6 million views on TikTok and counting, and has become a TikTok shop bestseller. The Beauty Crop Oui Cherie Hydrating Gripping Primer, £10, is famed for being bright red and sticky. The forum turns translucent on application.

As for the stickiness, that's exactly what holds your make-up fast when applied over the top. So is this buy all gimmick or worth the hype? Let's look to the ingredients list first. The formula is oil-free and water-based formula and brimming skincare-level ingredients like cherry extract, a potent antioxidant great for calming inflammation and protecting against environmental aggressors. Then there's hyaluronic acid, a hero hydrator designed to help your skin retain moisture throughout the day.

Watch: TikTokers Try Our The Bright Red Primer

A few swipes of this stuff leaves skin nourished and prepped for long-haul make-up days. If you need proof of its performance, you need only look to the countless TikTokers raving about its powers. TikToker @caradowntonn tested the product with an indoor skydiving experience and said, 'it's super soft, sticky and it hasn't made any of my skincare bunch up which is obviously perfect. 80 mph winds and look how good my skin held up.'

Thanks to those rave TikTok reviews, this primer is in high demand, but it gets restocked pretty regularly. In the meantime, beauty influencers like @amelia0livia are here to remind us all about what we're missing. Trying the primer for the first time she says, 'I really like it, some gripping primers can make your make-up separate, ball up or pile but this doesn't at all, it's so sticky which is fab and it made my make-up so glowy.' Safe to say we're awaiting the restock, too.

Main image: TikTok @amelia0livia, @5dollaaa, and @byalexisb

Shop: TikTok's Newest Viral Beauty Product