The New Cult Beauty Classics As Chosen By Team Grazia

These are the beauty products gaining space in our cabinets...

Cult beauty products

by Grazia Contributor |
Updated on

Kenya Hunt, Deputy Editor


Pat McGrath Labs OpuLUST Gloss, £23

I am reverting back to my early noughties self, complete with lightly lacquered lips, from the palest nude to the boldest red.

Fenty Full Frontal Volume, Lift & Curl Mascara, £21

I like volume, length, curl! Fenty’s Full Frontal Volume leaves my lashes feeling pumped without looking woefully clumped.

Drunk Elephant Wild Marula Tangle Spray, £21

This doubles as a fantastic, lightweight curl conditioner. I’ve started using it as the final spritz in my wash-and-go and I’m hooked.

Phoebe McDowell, Beauty Director


Louis Vuitton California Dream, £200 for 100ml

I was a fragrance monogamist. But then the pandemic hit and I pursued any means of escape. This took me somewhere sunny and optimistic. It’s softly sweet and citrussy and I can’t get enough of it.

CeraVe SA Smoothing Cleanser, £12

A real crowd pleaser, this gets rid of make-up, isn’t drying and the salicylic acid helps keep skin looking clear and fresh.

Hershesons Almost Everything Cream, £10

This really delivers. From defining and conditioning hair to smoothing and protecting, it does it all. Well, almost all (note the caveat). One pump and you’re good to go.

Remy Farrell, Fashion & Beauty Assistant


Bread Beauty Supply Hair-Oil: Everyday Gloss, £22

From curls to cornrows, braids to buns, this lightweight oil is a must-have. The high dose of vitamin C locks in hydration and nourishes.

MAC Magic Mascara Fibre Black Mascara, £18

My journey to finding the perfect mascara has been difficult to say the least. But, hey presto, this delivers it all, and in just one coat.

Le Labo Cedarat 37 Eau De Parfum, £224 for 50ml

Santal 33 might be the original cult classic, but the delightfully citrus spiced Cederat 37, which has a limited run, is tipped to be the scent of the season.

Joely Walker, Head of Beauty


L’Oréal Paris Wonder Water, £9.99

This liquid conditioning treatment has fast become a forever favourite. Applied on wet lengths and ends, it leaves my hair soft and shiny.

Miss Dior Eau De Parfum Perfume, £118 for 100ml

The iconic Miss Dior has been reimagined with lily of the valley and iris now sitting alongside rose centifolia – the hero ingredient of the much-loved original.

Bareminerals Mineralist Gloss Balm in Zen, £20

This gloss-meets-balm leaves my lips feeling soft and supple, while delivering a pop of colour, a high-shine finish and zero stickiness.

Annie Vischer, Beauty Editor


La Roche Posay Hyalu B5 Serum, £38

With hyaluronic acid, this serum hydrates without overloading, making my skin radiant and without a spot in sight. It’s a permanent fixture in my bathroom.

Dior Addict Lip Glow in 001 Pink, £29.50

I wear this lip balm daily. The hydrating formula – laced with nourishing cherry oil and shea butter – reacts to the moisture levels in lips to deliver a bespoke colour. Mine is a fresh, rosy pink.

SkinCeuticals Silymarin CF Serum, £145

Ordinarily I would balk at spending this much but this is well worth it. It is incredibly lightweight, its star ingredient vitamin C brightens like nothing else and, thanks to salicylic acid, it even reduces breakouts.

Hattie Brett, Editor


Drunk Elephant C-Firma Fresh Day Serum, £66

Thankfully now available in the UK, my hero item is this vitamin C serum. It really brightens my skin – a serious tick for a tired mum of two kids.

Augustinus Bader The Serum, £280

Following a dedicated investment in my skincare, I can report that six weeks after using this daily, people were telling me how great my skin looked. And you can’t put a price on that.

Chanel Le Vernis Longwear Nail Colour, £24

Eighteen months of DIY manicures later, I’m here to tell you Chanel nail varnish lasts without chipping. This neutral shade, Particulière, gives a polished but discreet look.

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