Our Selfie Obsession Is Good News For The Luxury Beauty Market

Our Selfie Obsession Is Good News For The Beauty Industry

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by Daniela Morosini |
Published on

In a world obsessed with selfies, we wouldn't be surprised to hear that Photoshop's revenue was steadily picking up.

What we we couldn't have predicted is the fact that there has been a massive surge in highlighters being sold. Yep that's right, our determination to get the perfect, candlelit snap has resulted in us buying up A LOT of illuminating products.

According to global information company the NPD Group, the selfie craze is particularly affecting the the luxury make-up market, which has now reached sales £390 million in 2015 – a 15% increase on last year.

“Celebrities such as Kim Kardashian, Beyoncé and Cara Delevingne have inspired a generation of women to post selfies on social media channels such as Instagram and Facebook,” says June Jensen, director UK beauty for The NPD Group.

“Face, eye and lip make-up is vital to achieving a photo-ready finish and brands have responded with foundation and primers that reference the look people want to achieve using terms like photo-ready, camera-ready and HD. It’s spurned a new sub-sector and is driving sales.”

The most marked growth, however, is in strobing or highlighting products – with sales up a whopping 48.5%. Jensen adds "This has been a huge topic on social media, on beauty blogs and in the mainstream press.

"Brands have capitalised on this with new launches and focusing marketing on existing lines to drive sales in store and online."

Remember - it's Kim Kardashian's world. We just live in it.

Browse our favourite selfie-ready beauty buys in the gallery below...


Best Selfie Beauty Products

Bourjois Little Round Pot Blusher, £7.991 of 6

Bourjois Little Round Pot Blusher, £7.99

A cult classic, Bourjois' hero blusher often beats out competition twice the price. With a selection of shades and a lightweight, just-pinched finish, it gives a natural yet noticeable hit of colour to the skin. Buy here.

Charlotte Tilbury Filmstar Bronze & Glow, £49.002 of 6

Charlotte Tilbury Filmstar Bronze & Glow, £49.00

Pricey but worth it, Charlotte Tilbury's contour duo gives enviably sculpted cheekbones in a jiffy - and is harder to get wrong that it is to get right. She's just launched darker shades, too. Buy here.

Kevyn Aucoin Lash Curler, £17.003 of 6

Kevyn Aucoin Lash Curler, £17.00

Define your eyes with the oldest trick in the book - curled lashes. In seconds, your eyes will look bigger, and more open and awake. Kevyn Aucoin's lash curler is an industry insider fave. Buy here.

Laura Mercier Radiance Primer, £29.004 of 6

Laura Mercier Radiance Primer, £29.00

Cheat your way to a healthy glow with Laura Mercier's glow-giving primer. Smooth onto skin before foundation to get a naturally radiant look. Buy here.

MAC Strobe Cream, £24.505 of 6

MAC Strobe Cream, £24.50

Get that lit-from-within glow with MAC's best selling liquid highlighter. Without being glittery or shimmery, it beautifully lights up cheekbones and Cupid's bows for a selfie-ready finish. Buy here.

Make Up For Ever Ultra HD Foundation, £29.006 of 6

Make Up For Ever Ultra HD Foundation, £29.00

Formulated to make you ready for your close-up, this foundation is utterly traceless but still perfects the skin. Make Up For Ever wanted a foundation that could withstand 4K scrutiny - 4K being a camera that's four times as precise (and unforgiving!) as standard high definition, and this is result. Obession-worthy. Buy here.

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