She was omnipresent on the spring/summer ’17 runways, walking for everyone from Versace to Balmain, so it’s no surprise that Max Factor has chosen Stella Maxwell as their newest global brand ambassador.
The model of the moment is in good company, as she joins current ambassador (and new mum) Candice Swanepoel fronting the brand. She will make her debut next year, in time for the 2017 product launches.
'I'm so excited to be joining my friend and fellow Victoria's Secret Angel Candice Swanepoel as ambassador of Max Factor,' reveals Stella in the video below. 'I'm addicted to make-up... it's a really cool thing because it transforms you into a character - you can play a new role everyday and I think that's kind of amazing.'
‘We are thrilled to welcome Stella to the Max Factor family,’ said Karen Owen, VP of Marketing at Max Factor, ‘Aside from her natural beauty, we were drawn to Stella’s confidence, energy and playfulness. She is a total chameleon and makes bold choices when it comes to beauty looks. Her genuine love of make-up and willingness to transform herself make Stella a true Max Factor ambassador, and the perfect choice to engage our audience.'
The Victoria’s Secret Angel is one of the most popular models on Instagram, with an incredible 1.8 million followers. She has previously starred in campaigns for H&M, Urban Outfitters and Ermanno Scervino. She is part of the young Hollywood set, frequently appearing in Instagram pics with Johnny Depp’s daughter Lily-Rose.