Of the make-up I apply daily, it's always my lip wear that fades the fastest. It's a common conundrum and the reason why lip products are usually among the only make-up essentials we carry in our handbags for speedy reapplication on the go and the first thing we reach for at the mirror in the bathroom. But what if there was a product that made reapplications redundant? Enter, the Sacheu Lip Liner STAY-N®, £14.
It's been doing the rounds on TikTok for some time. Its Sharpie-like design is dinky and appealing and its staying power is second to none. A-listers have lauded the product too. In a video that has amassed 149.9 million views, Billie Eilish provides a rare behind-the-scenes look at her DIY glam routine ahead of hitting the stage on tour. 'Leave me alone I barely know what I'm doing but here's what works for me and what I do before every show on tour,' she explains on TikTok.
Alongside her Maybelline Tattoo Liner Gel Pencil, £4.99, and Got2b Glued 2-in-1 Brow & Edge Gel, £5.85, Eilish finishes off her make-up by lining her lips with the Lip Liner STAY-N®. Elish puts the product to the test, capturing her look both before and after her performance. Reappearing post-show she says '95 minutes of sweating and running around and everything looks decent!'
This is one headline-making way of putting a viral beauty buy through its paces. Soon after seeing Eilish's review, Sofia Richie featured the liner in a video for Vogue, admitting she was influenced by the singer.
Already sold? After being hard-to-get in the UK, the viral buy has just landed at Boots. Big news for UK-based beauty obsessives.
So is it really worth the hype? In a nutshell, absolutely. Inspired by brow tints, which Sacheu founder Sarah Cheung used to use as longwear lip liners, the Lip Liner Stay-N® is an everything-proof lip liner stain that, thanks to nourishing ingredients like vitamin E and hyaluronic acid, doesn't dry out lips. One of the most impressive things about Stay-N, aside from its all-day wear, is the extensive shade range - there are 10 available that span neutrals to pinks and dark clove. Brown lip stains are notoriously difficult to crack, they are either too red or too orange, but if your MO is a 90s brown supermodel look, Sacheu has you covered. It's no wonder Eilish is such a fan.
Shop: The Sacheu Lip Liner Stay-N®
www.boots.com
Made with lip-loving ingredients like vitamin E and hyaluronic acid, as well as lip safe pigments, this everything-proof, longwear lip liner stain is well-loved by celebrities and the internet for good reason, plus it comes in 10 widely flattering shades.
Sameeha Shaikh, beauty writer, says: 'I'll preface this by saying I've never been a big fan of lip stains, having found they usually fall short on their "lasts all day" promises and rarely ever have a true brown offering in their shade range. This stain is specifically geared towards defining the lip line (a big tick for me as a lip liner obsessive who reapplies constantly), which sets it apart from other stains on the market, and it comes in a variety of shades from pinks to true browns (another big tick for me). As for the main question: does it last all day? It truly does. So much so, it can be bothersome to remove come the evening.'
Pros
- Features skincare ingredients
- Comes in 10 widely flattering shades
Cons
- Requires some effort to remove
- Dries down fast so there's little play time
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).