Few beauty brands are acutely aware of how to carve out a culture beyond cosmetics, but you can look to Rhode as the blue print. Breaking the 2D business mould from the outset with a seriously disruptive approach, Hailey Bieber's now billion-dollar empire hasn't just been built on streamlined skincare products and functional make-up. A loyal community of beauty buffs buy into a very specific aesthetic carefully embodied by the founder herself. She's the kind of girl who loves a beauty accessory - you can bet she has a phone case that doubles up as a lipgloss holder and her mirror is probably adorned with the viral silicone magnet that holds her go-to Rhode Glaze Mist. Sound like you? Well, get ready to be totally obsessed with Rhode's latest accessory, a Y2K-style gold belly chain that is not only perfect for beach days but will keep your new Lemontini Peptide Lip Tint safe while you catch a wave.
It's already doing the rounds on social media, but before we all get ahead of ourselves the brand is yet to confirm whether the chain will be available to buy. Given Rhode's track record for viral beauty accessories, we advise you watch this space. What is certainly (almost) ready to add to cart though is Rhode's new limited edition Peptide Lip Tint in Lemontini, which eagle-eyed fans would have quickly picked up on after the brand recently posted a carousel of lemon-centric images on Instagram.
As expected, the comment section was rife with guesses over Rhode's next big thing, but rumours were quickly put to bed with the announcement of the new lemon-inspired lip essential which officially launches on 14th July (mark your calendars). Only here for summer, Lemontini is described as a 'shimmery, sheer gold gloss that smells like a sweet, citrusy lemon cocktail,' making it the perfect partner for all your butter yellow outfits. That's not all: the new shade is the first to usher in a new and improved formula that will be used across both the Peptide Lip Treatments and Peptide Lip Tints.
Sharing the news online, the brand announced, 'It was so important that we resolve the grainy feel that developed in some lip treats and tints over time. We took our time over the past two years by researching, experimenting, and testing to find a solution. Our biggest upgrade was switching the shea butter from a solid to a liquid form, ensuring it glides on smoothly and maintains a consistently even texture. Feels just like the original, with the same skincare benefits and a little more cushion and richness for a comfy application.'
As someone already obsessed with the original Rhode lip line up, it's safe to say I can't wait to get my hands on the new upgrade. If you're anything like me and want to be among the first to glaze your lips with a swipe of Lemontini, you can join the waiting list now.
Shop: Rhode Peptide Lip Tint in Lemontini
www.rhodeskin.com
What the brand says: 'Meet our limited edition Peptide Lip Tint in Lemontini. Here just for Rhode summer, it’s a shimmery, sheer gold gloss that smells like a sweet, citrusy lemon cocktail. Our nourishing formula hydrates and replenishes lips while leaving a glossy, high-shine finish.'
What we know: This new shade of the well-loved Peptide Lip Tint marks a new era for the brand's lip range, which is now equipped with a new and improved formula that corrects the grainy, build up of product that some may have previously experienced with the OG formula.
Sameeha Shaikh, beauty writer, says: 'I am a Peptide Lip Tint obsessive. In fact, I don't leave the house without the shade Espresso in my purse. While I haven't really experienced any of the issues others have raised with the original formula, I am keen to see how this already glossy and nourishing lip essential could get any better.
Pros
- New and improved formula
- Radiant finish
Cons
- Limited edition for summer only
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Main image: Instagram @rhode