6 Looks That Prove Olivia Rodrigo’s ‘Brutal’ Video Signals A Noughties Beauty Revival

From bubblegum blush to mirror-shine gloss, Rodrigo's new video is a masterclass in Y2K beauty...

Olivia Rodrigo 'Brutal' Video

by Annie Vischer |

Olivia Rodrigo hit the big time earlier this year, when in January her debut single 'Driver's License' pulled forcibly on the heart strings of teenage girls, millennial women, millennial men, and, well, actually everyone. In the video, the 19-year-old played a heartbroken girl next door type - a million miles away from the endless stream of YK2 characters she assumes (and pulls off with anime-style aplomb) in her new video, 'Brutal'.

Watch: Olivia Rodrigo's 'Brutal' Music Video

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In a matter of minutes, Rodrigo flits from a power-dressing news anchor - complete with fake smile - to a broken ballerina and Britney-inspired pop star. A homage to the standout beauty trends of the noughties, we cannot get enough.

Scroll: 6 Reasons Why Olivia Rodrigo's 'Brutal' Video Signals A Noughties Beauty Revival


Beauty Trends - Olivia Rodrigo's 'Brutal' Video - Grazia 2021

The Gloss
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The first guise we see Olivia assume sports a micro fringe, a mint shade of hair and Paris Hilton levels of gloss. Forget what the practicalities of daily face mask wearing dictate, OTT gloss is back in business. Scroll on to shop the trend.

Glossier Lip Gloss in Clear
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Doesn't just seeing that bubbled bottle infuse you with noughties nostalgia? Opt for transparent formulas that serve up glazed results and layer up your look.

The Rocked-Up Bun
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Anyone else remember Channel 5's teen sci-fi drama The Tribe? It proved an easy fix if T4 wasn't offering up adequate entertainment on a Saturday morning back in the early 2000s. The hair looks in that show had a vibe that was all their own - all spiky updos and multi-coloured clip-in hair extensions. She might be portraying a broken ballerina in this scene but Olivia Rodrigo's spiky bun is all noughties teenage angst.

Coloured Hair Extensions
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Equip yourself with a range of dyed clip-in hair extensions and get experimental.

The Power Lip
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Olivia portrays her blonde bobbed news anchor as distinctly unlikable - fake smile alert! - and yet we can't help but be captivated by that Barbie pink shade of lipstick. Taken with it too? We've matched the colour so you don't have to...

By Terry Lip-Expert Matte in No 13 Pink Party
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Make an Olivia-Rodrigo-inspired statement with a highly pigmented matte lip lacquer that stays put.

The Bubblegum Blush
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There's nothing subtle about Olivia's blusher look in the scene that is surely - surely! - inspired by Britney's iconic 'Baby One More Time' classroom.

NARS Blush in Thrill
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Make like Olivia and sweep a bright shade of pink powder blush - who was using cream blush in the noughties? - across the tops of your cheeks and the bridge of your nose.

The Clip Factor
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Hair clips were big in the noughties and Olivia Rodrigo knows it. Opt for diamante wording or a multitude of mini crocodile clips to channel that Y2K style.

H&M 2 Pack Rhinestone Hair Grips
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Place two diamante grips together on one side of your head for maximum impact.

Bright Hair Looks
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Vivid hair colours are a running theme in Olivia' 'Brutal' video and, thanks to brands like Bleach London, locking down a Y2K inspired revamp at home is now easier than ever.

Bleach London Super Cool Colour in Awkward Peach
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Bleach London's super cool colours last for 3-30 washes and are perfect for those with fair or bleached hair who fancy changing it up a la Olivia Rodrigo. If you've got dark hair and you're set on trying out a pastel shade, book in for a lengthy consultation with a pro and take the time to think your revamp through.

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