The Cult Perfume That Smells So Good It Unites Celebrities The World Over, Even Justin Bieber Wears It

Alexa Chung and Emma Roberts are fans too

Justin Bieber, Hailey Bieber

by Phoebe Lee |

Perfumes can be polarising. Some swear by the amber and mellow jasmine notes in Thierry Mugler's perfume, Alien; others find it overwhelming (one Reddit user could smell a single drop on their wrist for a whole 24hrs). Other perfumes though, quickly amass a cult following. Meet one such fragrange: Le Labo Santal 33.

Le Labo's Santal 33 landed in 2011, a year rife with celebrity perfume launches. Justin Bieber released his own scent, Someday, in the June; Britney relaunched Cosmic Radiance in July, and few could walk into a New York department store without being offered a spritz of either.

The arrival of Le Labo back in 2006 heralded a new age of fragrance. Le Labo's minimalist label stood out in a sea of glitzy bottles. The spirit of the brand was different too: Le Labo believe 'there are too many bottles of perfumes, and not enough soulful fragrances', and that 'fine perfume must be irreverent.'

Irreverent Le Labo are, consider one of their standout statements: 'celebrities should pay full price.' And pay, they seem to do. Le Labo's Santal 33 counts Alexa Chung, Justin Bieber, Ryan Reynolds and Sophie Turner as loyal fans.

What does Santal 33 smell like?

Ever Le Labo scent is marketed as unisex. The brand say that Santal 33 is made to 'intoxicate a man as much as a woman', and combines heady iris, cardamom and violet notes with a leathery, musky edge.

It's warm and creamy too, there's something decidedly comforting about it.

Find TikTok's assessment below:

Shop: The Cult Perfume Loved By Alexa Chung And Justin Bieber


SHOP: Le Labo Santal 33

Le Labo Santal 33, £141
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