If, like us, your holidays stateside are more about shopping than they are about straight-up relaxing, you'll understand that the need to leave a lot of empty room in your suitcase and make multiple Sephora runs is very, very real. Well, as of this week, there's one brand you don't need to go across the pond to score: Josie Maran.
The cult brand founded by former model Josie is all about argan oil, and is as purse-friendly as it is covetable. With sleek packaging, creamy formulas and most products under £30, we've been fans of the brand ever since we discovered it. Our favourites include the Argan Infused Chubby Concealer (£13.00), a handy crayon that busts dark circles with no cakey-ness, and the Argan Illuminizer (£25.00) which delivers selfie-ready skin in a flash.
Josie's philosophy is that argan oil has transformative nourishing powers (just think what a good sluice of the stuff does for dried-out hair), and what's more, she's a big believer in luxury with a conscience. Think eco-friendly packaging, sustainably harvested ingredients and fair trade practices, but without compromising on quality or that all-important wow factor.
A selection of Josie's full range, including her best-selling makeup and body products (the Whipped Argan Oil Body Butter is a game-changer) are now available on QVC.