Jamie Genevieve is a new gen mega star ( she has 1.4 million Instagram followers and counting). A trained make-up artist, beauty has always been Jamie Genevieve's hook and it goes without saying she knows a thing or two about what it takes to make beauty lovers tick. Jamie Genevieve has put her insider beauty intel to use in a big way with her much-lauded make-up range Vieve. Vieve's first capsule collection launched last year. The first drop included lipsticks, powder highlighters, lip liners and an eyeshadow palette, all of which speak to Jamie Genevieve's signature look - defined lips, a subtle glow and expertly blended eyeshadow.
Next on Jamie's agenda? A Vieve pop-up in Glasgow, Jamie's home city. The pop-up will, of course, feature shelves of Vieve's best-selling make-up products as well as a collection of limited edition sweatshirts emblazoned with 'Joie de Vieve', a shopping opportunity not to be missed for avid Vieve fans. There will even be make-up artists on hand offering Vieve makeovers and expert advice on shopping the collection. Jamie can't wait to kick things off:
'This is the moment I have been waiting for ever since we launched VIEVE in November last year! There is nowhere else I could have opened my first pop-up. It just had to be Glasgow. I cannot wait for people to see the products in real life and for me to be able to meet as many VIEVE Muses as possible.' - Jamie Genevieve.
The Vieve Pop-Up will be taking place from 29th October through to 5th November at Princes Square, Glasgow.
Jamie Genevieve On Vieve
'I love hearing about everyone’s unique relationship with beauty, their individual stories and the positive impact makeup can have. I’m constantly inspired by my audience whether it’s their style, their kindness, their strength, their charisma, it’s the little quirks that spark creativity,' says Jamie of what make-up means to her. It was Jamie's interaction with her loyal following that led her to creating Vieve.
You can wear it your way, from easy modern neutrals, to experimental looks that express your individuality
'There was a feeling of being overwhelmed with choice,' says Jamie, 'so it was important to me as I developed the brand that Vieve was a collaborative process guided by my audience. I knew I had to create something that felt effortless but still delivered.' Enter Vieve. 'It’s versatile, beautifully blendable makeup,' explains Jamie. 'You can wear it your way, from easy modern neutrals, to experimental looks that express your individuality.'
The packaging is classic and sumptuous, the colours earthy and entirely wearable. The formulas are rich, pigmented, comfortable to wear and long lasting. Vieve ticks boxes and then some.
Shop: Jamie Genevieve's Brand Vieve Range
Jamie Genevieve Vieve Make-Up
1 of 9Vieve Modern Matte Lipstick in Ninetease, £19
2 of 9Vieve Modern Matte Lipstick in Power Suit, £19
3 of 9Vieve Modern Matte Lipstick in Vieve, £19
4 of 9Vieve Nova Glow Highlighter in Bijou, £27
5 of 9Vieve Nova Glow Highlighter in Holy Chic, £27
6 of 9Vieve Nova Glow Highlighter in Riches, £27
7 of 9Vieve The Essential Eyeshadow Palette, £43
8 of 9Vieve Modern Lip Definer in Brat, £15
9 of 9Vieve Modern Lip Definer in Velvet Sands, £15
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