Today is a day to catch a bargain. Amazon Prime Day is here again and many deals are to be had, especially when it comes to beauty buys. Amazon has quickly become the place to buy our favourite essentials, from CeraVe face moisturisers to hair tools, and with Luxury Stores at Amazon Beauty now live, the e-tail giant has added premium beauty to its portfolio, including the likes of Dr. Barbara Sturm and Omorovicza.
While all that is very exciting news. Amazon's budget beauty buys will always have major appeal and our eyes are firmly fixed on the Maybelline New York Lash Sensational Sky High Mascara.
My best friends have long called me a mascara snob because, no matter the hype, I could never part from my high-end mascaras, believing that this is one category of make-up that deserved my investment. That all changed when I was introduced to Maybelline's New York Lash Sensational Sky High Mascara (yes, through plenty of hype).
But this time, the hype was worth every social post. This high street product defied my preconceived judgements on the efficacy of high street mascaras. Quite like the name suggests, its ability to create super-long, voluminous lashes that stay put all day is impressive.
As is the comfort factor. I can't stand the feeling of heavy lashes and much prefer a lighter, fluttery finish. This is Maybelline's answer to that. Available for just £6.48 today (usually £11.99) for all Prime members (you can sign up for a free trial if you're not yet a member), this is a bargain worth grabbing before it's gone!
AmazonWith a flexible brush head that bends to volumise and extend each hair, this coats lashes with ease. I especially love the easily washable formula, which is infused with bamboo extract and fibres for long, fluttery lashes.