Some best friends share secret handshakes, others share in jokes, matching tattoos, sold-as-a-pair jewellery, you name it. But when you're two multi-million and billion-dollar beauty brand founders respectively, it makes sense that you'd cement your love with lip wear. In a social media centric display of friendship, Kylie Jenner and Hailey Bieber have just done that. Taking to Instagram and TikTok, Jenner posted a 16-second clip of the pair in the front seat of a car reapplying their lip liner. Not any liners, of course, the duo are captured lining their lips with products from their own brands, Rhode and Kylie Cosmetics.
While me and my best friend can't claim to have common ground as beauty brand founders - more's the pity - we do share an obsession with the same lip liner. For us, it's Glossier's Lip Line Enhancing Pencil in Nip, £18, the perfect shade of true brown that suits our medium-toned complexions and satisfies our love of a '90s nude lip. If I ever forget mine, I can rest assured she's got one to hand and vice versa. Nothing says 'I've got your back' more than that.
In the video that has already garnered a whopping 16.4 million views on Instagram, Bieber and Jenner make a play for the Rhode Peptide Lip Shape, £24, and Kylie Cosmetics Precision Pout Lip Liner Pencil, £17, in identical-looking shades. And while the video may well be the work of brilliant marketing for their eponymous beauty lines, there is no denying appeal of the lip liners in question. Rhode's Lip Shape has been designed to enhance and sculpt the look for your lips for a more plumped, fuller effect, while Kylie's Precision Pout Lip Liner follows a more traditional format and helps you to get ultra-precise with application without tugging (the formula is super smooth) for a defined, long-lasting finish.
Keen to try both? Shop Bieber and Jenner's go-to lip combo below.
Shop: Hailey Bieber and Kylie Jenner's bestie lip combo
www.rhodeskin.com
The brand defines this as a 'contouring lip shaper' and it's not hard to see why. Designed to be a rounded, thick, Crayon-resembling pencil, the Peptide Lip Shape takes all the precision out of lip lining for a less defined more shaded, blurred, fuller look.
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Sameeha Shaikh, beauty writer, says:** 'If your MO is an effortless, stripped back, "my lips but better" look, Bieber's answer to lip liners will help you to achieve it in 10 seconds flat. In fact, its soft-focus colour and high-quality performance makes it fool-proof and impossible to mess up. I apply it on-the-go and it looks good every time.'
Pros
- Effortles look and application
- Skincare enriched
Cons
- Won't create a defined look
www.lookfantastic.com
This liner is all about defining and sculpting with precision application. There are 12 shades to choose from, spanning reds, berries and browns that glide over with ease thanks to its waxy texture that prevents tugging.
Sameeha Shaikh, beauty writer, says: 'As someone who pioneered lip kits, we know Jenner can be called on when we need a winning lip combination. This lip pencil is great if you want a more traditional wear out of your liner. It defines, sculpts and contours in a precise way for easy, perfect lines.'
Pros
- Precise application
- Good colour payoff
Cons
- Fair shades are limited
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Main image: Instagram @kyliejenner