Ever since Beyonce teased a top secret new Glossier product at the Grammys in February, we’ve been waiting with baited breath to discover what our latest make-up addiction is going to be. Back then, all we knew was that it was an eye product, joining Boy Brow in our eye glam arsenal. But was it a liquid eyeliner? A pencil? A mascara?
Now, the wait is over, after the brand debuted its newest product – a glistening cream eye shadow – at the Oscars on Sunday night. ‘Lidstar glistening eye glow. On Glossier.com tomorrow. On the #Oscars Red Carpet tonight,’ the brand wrote on Instagram.
Celebrities wearing the new eye shadow, which comes in six shades, included nominee Greta Gerwig, winner Allison Janney, Tiffany Haddish and Taraji P Henson. The colour ways include Lily, a pastel lilac, Moon, a white pearl, Slip, a shimmering pink, Cub, a rose gold, Fawn, a paler lilac and Herb, a golden olive. With a creamy, metallic texture and shimmering particles, it’s definitely got that dewy finish that Glossier is known for.
In the past four years, Glossier has become a cult favourite thanks in large part to a clever Instagram marketing campaign that meant it was seemingly everywhere before it was readily available to most. Now delivering to the UK, France and Canada, with plans to expand further, it has gone from a humble skincare brand with a few hero products to a line of over 30 must-have pieces, with a fragrance, bodycare and make-up. Its most recent launch was Solution, a targeted skincare range for blemish-prone complexions, which was released to widespread praise after specific beauty editors and influencers were sent it early to try before sharing the results.