Have you heard of Glossier: A.K.A: the most millennial brand to ever millennial? From their Instagram-famous packaging to the dotcom lip balm (£25 for three and honestly life-changing) we have a hundred reasons to love the Into the Gloss-founded brand and they’ve just given us one more by announcing that they're extending the shade range on all of their complexion products.
From the silky G1 to a translucent G11 (perfect for the ‘pale and interesting’ aesthetic if, like me you are using this until June as an excuse not to fake tan) the new shades are a Quality-Street tin of beauty product delights. The Perfecting Skin Tint and Stretch Concealer have gone from 5 to 12 shades while the Wowder now has 5 shades with the addition of 2 extra options.
The decision to expand the range marks an important step for Glossier as they follow in the footsteps of major beauty brands like Fenty (who released the Pro-filt'r Concealer in fifty shades earlier this January) that are stepping up to the demand to cater to a wider range of skin tones and complexions for their customers in their product line-ups.
Kym Davis, Glossier's Head of Product Development told MarieClaire.com: 'While the sheer coverage of our formulas makes them more flexible than traditional complexion products, we knew that there were gaps that needed to be filled, after over a year and half of research, testing, and development, we’re excited to offer our customers a more balanced and comprehensive selection of shades designed to stretch across a wide range of skin tones.'
The best news? The new range is available to buy on the website now and you can review your shade using the new digital Shade Tool which shows each product on a range of different people. In the meantime, feast your eyes (and pray for your bank account) on the new additions:
Glossier New Shade Range - Grazia
1 of 6Perfecting Skin Tint + Stretch Concealer Duo
Perfecting Skin Tint + Stretch Concealer Duo (£29 for both)
