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Gigi Hadid's Maybelline Palette Sold Out In 90 Minutes

Gigi Hadid © Getty

Call it the Gigi Hadid effect: the first drop from the millennial supermodel’s beauty collaboration with Maybelline has sold out in just 90 minutes, after arriving online this morning.

While Gigi has long been a spokesmodel for the high-street beauty brand, the Jetsetter palette marked the oldest Hadid sister’s first foray into the world of make-up collabs. It hardly comes as a surprise that her efforts have proved an instant hit. Inspired by the contents of Gigi’s on-the-go make-up bag, the multi-tasking palette promises everything you’d need to recreate the model’s favourite beauty looks. Gigi-esque cheekbones and a supermodel glow in a matter of moments? Maybelline certainly know how to pique our interest…

Gigi Hadid x Maybelline © Boots

The subtle powder highlighter in a peach hue paired with a matte bronzer would be perfect for a Gigi-approved take on Instagram beauty trends like contouring and strobing, while the neutral eyeshadows and barely-there lip balm echo her laidback approach to off-duty beauty. All in all, the Jetsetter palette brings together seven beauty essentials, all encased in millennial pink packaging: that’s concealer, lip balm, eyeshadows, blusher, bronzer, highlighter and even a mini mascara.

Priced at £29.99, the palette dropped online at Boots earlier this morning; an hour and a half later, it had sold out entirely – leaving those of us who’d been slow to jump on Gigi’s beauty bandwagon kicking ourselves for not mobilising sooner. If you missed out this time, though, all is not lost: the next drop in the Gigi x Maybelline drop will be arriving online soon, and you can be among the first to learn more by signing up to the mailing list.

What does Gigi’s beauty line have in store? Here’s crossing our fingers for the perfect nude lipstick – and an accompanying high-impact red shade for night time…

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