Before I tell you about my absolute beauty essential, I have a confession to make: in all my 25 years as a beauty editor, I have never, and will never, master liquid flicky eyeliner. I have asymmetric hooded eyes and, quite frankly, can’t be bothered. With my make-up, as with my entire beauty routine, I want minimum effort, maximum results. And so I am going to share with you the quickest and easiest way to line your eyes, with this universally flattering eyeshadow...
Bobbi Brown Eyeshadow in Black Plum, £19.50
The richly pigmented deep brown with a hint of plum genuinely suits all eye colours and, unlike liquid or pencil liner, it does not require a steady hand. All you need is a short-bristle, stubby liner brush (I use the Nars Smudge Brush, £24).
I then gently pull my eye out towards my temple with my left hand and, using the brush, gently smudge the shadow along the lash line. It doesn’t have to be perfect – in fact, the more Kate Moss, the better. Intensify it with a brown pencil at the waterline [where your eyelid meets your eye] for evenings, smudge it right over the lid and go totally Chrissie Hynde rock ’n’ roll; it really is that universal and easy to use.
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I’ve used this eyeshadow as my liner for decades, and even Bobbi Brown herself told me it was my signature look. Trust me, it really is the best stealth eyeliner- masquerading-as-a-shadow you will ever buy. You can thank me later, when you find you can apply it on the bus, Tube or in the back of an Uber.