Eva Mendes Signs With Estee Lauder

Eva Mendes Fronts Estee Lauder's New Dimension Skincare Line


by Grazia |

Motherhood certainly isn't slowing Eva Mendes down - having welcomed a baby with Ryan Gosling in September, she's officially back at it with a brand new ad campaign. Estee Lauder have signed her to represent their New Dimension skincare line, designed to help bring renewed contouring and lift to the skin, as believe it or not, Eva is actually 41. We'll have what she's having. Best known for her role in the classic rom-com 'Hitch' with Will Smith, and appearances in gritty numbers 'The Place Beyond The Pines' and 'Last Night' with Keira Knightley, Estee Lauder aren't the first to realise Eva's more than a pretty face, as she's inked deals with Revlon and Calvin Klein in the past.

“I’m thrilled to welcome Eva to the Estée Lauder family to represent New Dimension skincare," said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. "As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty. Eva’s warmth and approachability will help us share this incredible story with women around the world." Eva said of the collaboration, "Since my teenage years, I have always admired Estée Lauder, the woman and the brands. “I'm excited to represent New Dimension skincare because I can relate personally to what it stands for - the power we have as women to take control and transform our own beauty.”

This transforming power Eva mentions is in reference to the redefining properties the range claims to have. Using New Dimension could make you throw out that contour kit - the Shape + Fill Expert Serum and Expert Liquid Tape both work to help to bring out your natural definiton, giving you Instagram-ready cheekbones without the filter. We'll be able to get a look at Eva in action when the TV campaign drops, but until then, there'll be digital and print photos to keep us going.

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