Over the years, we've seen more women rejecting beauty ideals by going against the grain and donning whatever makeup look they like. From Meghan Markle's untraditional royal wedding makeup, to Amy Winehouse's exaggerated take on winged liner, we're taking a moment to appreciate those who broke the mould - just like underwear brand sloggi, who are constantly breaking bodywear boundaries with new and innovative products like the Zero Feel bra…
1. Amy Winehouse's Ultra Winged Liner
Amy Winehouse's larger-than-life beehive and tatted sleeves will forever go down in history. But perhaps her most boundary breaking beauty trait was her exaggerated winged eyeliner. It was thick, ultra long, and intensely black - quite out-of-the-ordinary indeed.
2. Katy Perry's Take On Hollywood Glamour
Pop artist Katy Perry is famous for her artistic, fun beauty transformations. One that really stood out was her take on traditional Hollywood glamour. She combined old Hollywood curls with modern colour-popping makeup (think fuchsia lips and glittering blue eye makeup) to create a look that showcases her loud personality.
3. Rihanna's Statement Metallic Lip
Beauty mogul Rihanna's experimentation with makeup led her to conjuring up her own makeup line. One of her most standout looks? This metallic, intergalactic green lip paired with a feminine cat eye. We love.
4. Kim Kardashian's Contour
Fact: Kim Kardashian put contouring on the map. This social media star made the age-old contouring and highlighting techniques popular, and now we never step out of the house without enhancing our cheekbones.
5. Zendaya's Bold Bob
A champion of natural hairstyles, actress Zendaya often plays about with her style. While she's had many looks that broke the mould, we hold this futuristic bob in high regard. It's unusual, it's chic, and it's very, very daring.
6. Miley Cyrus' Punk 'Do
From country girl to racy pop star, Miley Cyrus isn't one to shy away from experimenting with bold beauty looks: just look to this punk-inspired hairstyle for proof. Cyrus' bleached strands stand up on edge, while her striking red lip demands attention. We'd expect nothing less.
Want to follow in these women's footsteps and break the mould? Start by trying sloggi's Zero Feel bra for total uninhibited, boundary breaking comfort! Shop these products here, and see Grazia's edit of the must-have Zero Feel pieces, below:
sloggi article 3 - commercial grazia
1 of 4ZERO Feel Top in Indian Rose, £28.50 from sloggi
It's no secret that nobody likes uncomfortable, ill-fitting underwear. We'd much prefer to wear a bra that feels just like second skin, and luckily, sloggi have made this reality with their 'Zero Feel' top. This innovative lightweight bra has no wires, no seams, and is laser cut, meaning it's practically invisible under clothing. Dreamy, right?
2 of 4ZERO Feel Hipster in Indian Rose, £12.50 from sloggi
Create the perfect base under any outfit with these everyday-wear Zero Feel Hipster briefs. Yes, snug, well-fitting underwear is really just a click away.
3 of 4ZERO Feel Bralette Christmas Edition, £30 from sloggi
Investing in a comfortable, well-fitting bra is the first thing that every woman should do when buying new underwear, don't you think?
4 of 4ZERO Feel Hipster Christmas Edition, £12.50 from sloggi
For ultimate comfort, opt for these Zero Feel Hipster briefs which are made from a breathable, soft fabric. Ooh la la.