.jpg?ar=16%3A9&fit=crop&crop=top&auto=format&w=1440&q=80)
Landing on our shelves back in 2013, Huda Beauty has quickly become one of the most sought-after beauty brands worldwide. In fact, according to research from comparison platform Cosmetify, Huda Beauty is the most influential beauty brand with an almighty combined following of over 53 million. Mega.
Huda Kattan, founder and former make-up artist, began building her empire with her beloved beauty blog that dishes out expert tips and tricks by the bucketload. From drawing on lip-liner to create the illusion of fuller lips, to blending eyeshadow expertly – Kattan is all about full-frontal glamour and her collection is a true celebration of make-up.
If you're new to Huda Beauty and not sure where to start, the Huda obsessives in the Grazia team have shared their absolute hero products (old and new) which are all included in the Black Friday sale - what better excuse to try out our best rated buys? From the Cheeky Tint Blush Sticks to the ultimate eyeshadow palette, these are the Huda Beauty products worth investing in…
SHOP: The Best Huda Beauty Products In The Black Friday 2023
Best for flushed cheeks
www.cultbeauty.co.uk
Description
'Everything about Huda's newest blusher makes me happy: the creamy texture, vibrant finish,
Pros
- Enriched with Vitamin E
Cons
- Might be too sheer for some
Best for a full coverage base
www.cultbeauty.co.uk
Description
'I'm obsessed with Huda Beauty's Faux Filter Foundation - it's the best foundation I've ever
Pros
- Makes light work of covering blemishes
- Transfer-proof
Cons
- It's not suited to those who like a natural base
- Heavily scented- so not ideal for sensitive skin
Best for glossy lips
www.cultbeauty.co.uk
Description
'The LBD of lip balm, this liquid lip can be worn alone or on top of your favourite lipstick for a
Pros
- Infused with hyaluronic filling spheres
- Non sticky
Cons
- Some reviewers say that despite being beautifully moisturising it doesn't plump as much as they'd like
Best for full, fluttery lashes
www.cultbeauty.co.uk
Description
'The legit lashes mascara is probably my favourite mascara ever. The two wands mean it's the only
Pros
- Infused with lash strengthening ingredients
Cons
- Can take extra time to remove
Best for matte lips
www.cultbeauty.co.uk
Description
'I love the Demi Matte Cream Lipsticks. They go on so smooth and full coverage with the perfect
Pros
- Highly pigmented
Cons
- Those with particularly dry lips may benefit from applying a balm first
Best for party eye make-up
www.cultbeauty.co.uk
Description
'The Mercury Retrograde Eyeshadow Palette is amazingly pigmented - and it's so sparkly. It's
Pros
- Densely pigmented
- Wide variety of shades
- Easy to blend
Cons
- Some reviewers state that the packaging isn't great quality
Best for a bronzed-up glow
www.cultbeauty.co.uk
Description
'I'm always on the quest for products that will achieve a bronzed, beachy, glow-y look and this
Pros
- 5 shades
- Water-resistant
- Creamy texture
Cons
- Reviewers consistently say that the lightest shade is too dark
Best for high impact colour
www.cultbeauty.co.uk
Description
'I love their power bullet lipsticks. A couple of years ago, they did a special edition sparkly
Pros
- 16 shades
- Non-drying
Cons
- May need regular reapplications
Best for natural brows
www.cultbeauty.co.uk
Description
'I'm not the biggest fan of brow pencils as a rule. Nothing as of yet has tempted me from my go-to
Pros
- Ultra-fine nib to aid precision
Cons
- Sold out in several shades
Best for a signature scent
www.cultbeauty.co.uk
Description
'After a heady, evening scent that oozes glamour? Look no further. Expect notes of sparkling and
Pros
- Long-lasting
Cons
- Still an investmnet
Best for skin clarity
www.boots.com
Description
A gentle yet incredibly effective product that works as a physical and chemical exfoliator to help
Pros
- Effective at brightening and clearing skin with a gentle formula
Cons
- Known to sell out
www.cultbeauty.co.uk
Description
If it's a kind-to-skin make-up buy you're after, look to this. A blend of reflective pearl
Pros
- Puts skin first
Cons
- Not the most extensive shade range
What Is Huda Beauty?
More on the brand itself: initially launching with a selection of fluttery faux lashes, the beauty line soon grew to encompass everything from eyeshadow palettes to lipsticks and several contour products in-between. Now, the high-flying best-sellers include the LEGIT Lashes double-ended mascara, £24, boasting two wands to add volume and separate lashes, as well as the Mini Nude Obsessions, £27, housing 9 terracotta-toned eyeshadows. Over on base, everyone is obsessed with the FauxFilter Foundation, £33, with a 30-strong shade range that delivers a full-coverage, matte finish.
'As a brand, we are fun yet sophisticated, and we are always innovating,' says Kattan. 'Any time we create a new product, we raise the bar and make sure that whatever we are creating will fill a gap in the industry.'
But Huda didn't stop there, she soon went on to expand her eponymous brand with a fortress of sister brands: Glowish, a skin-first line of make-up products; Wishful, a stellar range of hard-working skincare buys; and Kayali, a line up of expertly crafted fragrances headed up by the queen of perfume herself, Mona Kattan.
Rachael Martin is Grazia’s Junior Beauty Editor where she covers all things beauty, health and wellness.