Huda Kattan Explains Why Her New Colour Correctors Are A Game-Changing Beauty Product

And they are going viral, too.

Best Huda Beauty Products

by Rachael Martin |
Updated on

Landing on our shelves back in 2013, Huda Beauty has quickly become one of the most sought-after beauty brands worldwide. In fact, according to research from comparison platform Cosmetify, Huda Beauty is the most influential beauty brand with an almighty combined following of over 54.1 million. Mega. What's more, a new report by Salience Search Marketing has confirmed Huda Beauty as the UK's most prominent beauty retailer brand for 2023, with 74,000 brand searches per month, proving its ever-expanding industry prowess and market leading presence.

What's the secret to brand founder Huda Kattan's success? Other than being a digital maverick who steers the Huda Beauty ship with years worth of insider knowledge, Kattan is also responsible for developing some of the best beauty buys available on the market, which more often than not go viral.

The latest launches making waves in 2024 have already gone viral, in fact, and it's not hard to see why. With rumours of early leaks by Sephora and even celebrity make-up artist @makeupbyarielname-dropping the products ahead of schedule, the buzz surrounding Huda Beauty's new launches has been real.

Having just introduced two new pink-toned shades to the #FAUXFILTER Color Corrector, £26, range, Cherry Blossom (a light pink for fair skin tones) and Lychee (a rich pink for deeper skin tones), Huda has set out to achieve an industry first through the brand's Pink Vs Peach campaign – to expand and simplify the concept of colour correcting by making it accessible to all. This includes cooler skin tones which are usually overlooked in conversations surrounding colour correction where warm undertones, which are more susceptible to pigmentation issues, dominate.

'I'm always trying to follow what I think our community wants versus the business,' Kattan tells me. 'I felt the community wanted pinker tones and I wanted a pink colour corrector so bad, just because I felt like there was something about this brightness that we were getting from pink tones used under the eyes.'

Pink shades used under the eyes have certainly had their moment. Last year the 'pink concealer hack' went viral for its ability to neutralise shadows, brighten and lift the area. Ever ahead of the curve, Kattan had her latest launches in production before the trend really took off and while I would never consider using pink hues to correct my medium, yellow-undertone complexion, Kattan assures me beauty rules are made to be broken.

'There are these rules and you think that you have to follow them. I thought I have to wear peach shades because my undertone is as golden as it gets, yet I wanted to play with pink and I didn't know if it would work for me but now I can't live without it.'

Huda Beauty's latest launches for 2024 also feature a new Easy Bake shade in Peach Pie, £34, available in all of the brand's powder offerings, including the Easy Bake Loose Powder, £34, Baby Bake Loose Setting Powder, £19, and Easy Bake and Snatch, £32. Much like the brand's other viral, sell-out powders that came before it, the newest hue features colour corrective properties and is already proving popular. This is, in part, thanks to the fact it was allegedly leaked and made available earlier than schedule, much to the excitement of beauty obsessives everywhere. But do we really need multiple products to colour correct? Kattan weighs in.

Huda Kattan's Colour Correcting Rules

'If you just use a straight foundation and concealer and you don't want to use a colour corrector, you will look more flat. Our skin is made up of so many tones internally, so you do need that dimension underneath.'

To apply: Kattan starts off by layering foundation and then adds corrector. She applies one dot if the aim is to brighten and three dots to colour correct, but generally speaking she prefers the latter method. She then blends with a powder puff, not a sponge as she prefers the heavier coverage puffs allow, and follows up with three dots of concealer. Kattan finishes with a veil of her Easy Bake Powder on top.

To find the right corrector: Kattan uses the lipstick test. 'Take two red lipsticks – a red lipstick that's more blue and a red lipstick that's more orange – and try them both on. If the blue one looks good on you, you're more beige and cool and if the orange one looks better on you, you’re more golden. I am more golden. I like orangey-red lipsticks, I love orange anything. But you play around with that and see what works on you. Once you get the hang of it, then you can break the rules.'

SHOP: The Best Huda Beauty Products To Try Now

Kattan, founder and former make-up artist, began building her empire with her beloved beauty blog that dishes out expert tips and tricks by the bucketload. From drawing on lip-liner to create the illusion of fuller lips, to blending eyeshadow expertly – Kattan is all about full-frontal glamour and her collection is a true celebration of make-up.

If you're new to Huda Beauty and not sure where to start, the Huda obsessives in the Grazia team have shared their absolute hero products (old and new) - what better excuse to try out our best-rated buys? From the Cheeky Tint Blush Sticks to the ultimate eyeshadow palette, these are the Huda Beauty products worth investing in…

Set to revolutionise the colour correcting category, Huda Beauty's new shade offerings give everyone a chance to enjoy pink hues alongside lifted, brightened under eyes.

These light and silky powders went viral for their quick ability to snatch the face and create a sculpted, lifted look. If that's your MO when it comes to a flawless base, and you enjoy a smooth, velvety long-lasting finish, you'll want to turn your attention to this.

Best for flushed cheeks

huda beauty black friday
Price: £17.25 (was £31)

www.cultbeauty.co.uk

'Everything about Huda's newest blusher makes me happy: the creamy texture, vibrant finish, blendability and intense colour payoff. I like my cream blush to lend a slight glow as well as touch of colour; this one does just that. While this is a blush stick exclusively, nothing stops me scribbling this all over my lips for a tonal finish, too.' - Phoebe Lee, Former Senior Beauty Writer

Pros

  • Enriched with Vitamin E

Cons

  • Might be too sheer for some

Best for a full coverage base

BEST BLACK FRIDAY HUDA BUYS
Price: £29.95 (was £30)

www.cultbeauty.co.uk

'I'm obsessed with Huda Beauty's Faux Filter Foundation - it's the best foundation I've ever tried. It has so many shades, and I found the perfect one which is rare for me (Butter Pecan). It smells like baby powder and it covers everything (honestly, even breakouts, dark circles, and discolouration) flawlessly.' - Phoebe Parke, Social Media Editor

Pros

  • Makes light work of covering blemishes
  • Transfer-proof

Cons

  • It's not suited to those who like a natural base
  • Heavily scented- so not ideal for sensitive skin

Best for glossy lips

Black Friday Huda Beauty
Price: £15 (was £20)

www.cultbeauty.co.uk

'The LBD of lip balm, this liquid lip can be worn alone or on top of your favourite lipstick for a glistening gleam. It's my go to topping to elevate any lip look – Emma Stoddart, Former Senior Beauty Writer

Pros

  • Infused with hyaluronic filling spheres
  • Non sticky

Cons

  • Some reviewers say that despite being beautifully moisturising it doesn't plump as much as they'd like

Best for full, fluttery lashes

best huda black friday deals
Price: £21 (was £28)

www.cultbeauty.co.uk

'The legit lashes mascara is probably my favourite mascara ever. The two wands mean it's the only mascara I'd consider ditching false eyelashes for.' - Bonnie McLaren, Former Entertainment and Culture Writer

Pros

  • Infused with lash strengthening ingredients

Cons

  • Can take extra time to remove

Best for matte lips

best huda black friday
Price: £15 (was £20)

www.cultbeauty.co.uk

'I love the Demi Matte Cream Lipsticks. They go on so smooth and full coverage with the perfect sheen so they're not too glossy or too matte. The shades mix really well together when you want to do an ombre lip and they're also really easy to make look completely matte if you set with translucent powder.' - Georgia Aspinall, Features Editor

Pros

  • Highly pigmented

Cons

  • Those with particularly dry lips may benefit from applying a balm first

Best for party eye make-up

Best huda beauty buys black friday
Price: £42.50 (was £58)

www.cultbeauty.co.uk

'The Mercury Retrograde Eyeshadow Palette is amazingly pigmented - and it's so sparkly. It's really easy to create bold looks with - even for someone who is useless at blending eyeshadow.' - Bonnie McLaren, Entertainment and Culture Writer

Pros

  • Densely pigmented
  • Wide variety of shades
  • Easy to blend

Cons

  • Some reviewers state that the packaging isn't great quality

Best for a bronzed-up glow

best black friday
Price: £23.25 (was £31)

www.cultbeauty.co.uk

'I'm always on the quest for products that will achieve a bronzed, beachy, glow-y look and this creamy-to-powder formula does the job excellently. I like to brush it on in a 3-shape around my temples, cheekbones and jaw-line for a sun-kissed finish' Emma Stoddart, Former Senior Beauty Writer

Pros

  • 5 shades
  • Water-resistant
  • Creamy texture

Cons

  • Reviewers consistently say that the lightest shade is too dark

Best for high impact colour

best huda black friday deals
Price: £18 (was £24)

www.cultbeauty.co.uk

'I love their power bullet lipsticks. A couple of years ago, they did a special edition sparkly lipstick – and it was so shimmery and so long-lasting (I'm still sad they've been discontinued).' - Bonnie McLaren, Former Entertainment and Culture Writer

Pros

  • 16 shades
  • Non-drying

Cons

  • May need regular reapplications

Best for natural brows

best beauty black friday buys huda
Price: £11.25 (was £15)

www.cultbeauty.co.uk

'I'm not the biggest fan of brow pencils as a rule. Nothing as of yet has tempted me from my go-to fool-proof brow gels. Until now. (Cue dramatic music!). I couldn't quite believe how tiny the #BombBrows tip is! I'm not fastidious about sharpening any of my make-up pencils so I normally end up trying to draw on brows with a tip the thickness of a Crayola crayon! In fact the results normally make it look like that's exactly what I've done. #BombBrows though, is pretty fool-proof, in that the tip never gets thicker and the strokes you apply are, genuinely, incredible soft and fine. There's also a handy little spoolie brush at the other end to help you brush up your brows for that laminated effect. I'm also a big fan of the shade range. Huda has always made a point of the fact that Huda Beauty is for everyone and the Warm Blonde to Soft Black shade range reflects that.' - Annie Vischer, Beauty Director

Pros

  • Ultra-fine nib to aid precision

Cons

  • Sold out in several shades

Best for a signature scent

best black friday huda
Price: £89.25 (was £119)

www.cultbeauty.co.uk

'After a heady, evening scent that oozes glamour? Look no further. Expect notes of sparkling and playful pear, carnal and rose damascena. The compliments will come flying in. ' - Rachael Martin, Junior Beauty Editor

Pros

  • Long-lasting

Cons

  • Still an investmnet

Best for skin clarity

Wishful Yo Glow AHA & BHA Facial Enzyme Scrub
Price: £25.50 (was £34)

www.boots.com

A gentle yet incredibly effective product that works as a physical and chemical exfoliator to help slough away dead skin cells and leave complexions brighter, clearer and smoother. The best part? The light, milky texture builds up when applied to skin to create a 'pilling’ action, so you can actually see all your dead skin cells ball up and fall away.

Pros

  • Effective at brightening and clearing skin with a gentle formula

Cons

  • Known to sell out

Glowish Multidew Skin Tint
Price: £20 (was £34)

www.cultbeauty.co.uk

If it's a kind-to-skin make-up buy you're after, look to this. A blend of reflective pearl pigments, Damascus rose oil, and red bell pepper extract, work hard to uphold this water-, sweat- and transfer-proof formula that leaves skin plump, radiant and dewy. Plus, 92.6% of ingredients are naturally derived.

Pros

  • Puts skin first

Cons

  • Not the most extensive shade range

What Is Huda Beauty?

More on the brand itself: initially launching with a selection of fluttery faux lashes, the beauty line soon grew to encompass everything from eyeshadow palettes to lipsticks and several contour products in-between. Now, the high-flying best-sellers include the LEGIT Lashes double-ended mascara, £24, boasting two wands to add volume and separate lashes, as well as the Mini Nude Obsessions, £27, housing 9 terracotta-toned eyeshadows. Over on base, everyone is obsessed with the FauxFilter Foundation, £33, with a 30-strong shade range that delivers a full-coverage, matte finish.

'As a brand, we are fun yet sophisticated, and we are always innovating,' says Kattan. 'Any time we create a new product, we raise the bar and make sure that whatever we are creating will fill a gap in the industry.'

But Huda didn't stop there, she soon went on to expand her eponymous brand with a fortress of sister brands: Glowish, a skin-first line of make-up products; Wishful, a stellar range of hard-working skincare buys; and Kayali, a line up of expertly crafted fragrances headed up by the queen of perfume herself, Mona Kattan.

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Rachael Martin is Grazia’s Junior Beauty Editor where she covers all things beauty, health and wellness.

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