Huda Kattan Explains Why Her New Colour Correctors Are A Game-Changing Beauty Product

Landing on our shelves back in 2013, Huda Beauty has quickly become one of the most sought-after beauty brands worldwide. In fact, according to research from comparison platform Cosmetify, Huda Beauty is the most influential beauty brand with an almighty combined following of over 54.1 million. Mega. What's more, a new report by Salience Search Marketing has confirmed Huda Beauty as the UK's most prominent beauty retailer brand for 2023, with 74,000 brand searches per month, proving its ever-expanding industry prowess and market leading presence.

What's the secret to brand founder Huda Kattan's success? Other than being a digital maverick who steers the Huda Beauty ship with years worth of insider knowledge, Kattan is also responsible for developing some of the best beauty buys available on the market, which more often than not go viral.

The latest launches making waves in 2024 have already gone viral, in fact, and it's not hard to see why. With rumours of early leaks by Sephora and even celebrity make-up artist @makeupbyarielname-dropping the products ahead of schedule, the buzz surrounding Huda Beauty's new launches has been real.

Having just introduced two new pink-toned shades to the #FAUXFILTER Color Corrector, £26, range, Cherry Blossom (a light pink for fair skin tones) and Lychee (a rich pink for deeper skin tones), Huda has set out to achieve an industry first through the brand's Pink Vs Peach campaign – to expand and simplify the concept of colour correcting by making it accessible to all. This includes cooler skin tones which are usually overlooked in conversations surrounding colour correction where warm undertones, which are more susceptible to pigmentation issues, dominate.

'I'm always trying to follow what I think our community wants versus the business,' Kattan tells me. 'I felt the community wanted pinker tones and I wanted a pink colour corrector so bad, just because I felt like there was something about this brightness that we were getting from pink tones used under the eyes.'

Pink shades used under the eyes have certainly had their moment. Last year the 'pink concealer hack' went viral for its ability to neutralise shadows, brighten and lift the area. Ever ahead of the curve, Kattan had her latest launches in production before the trend really took off and while I would never consider using pink hues to correct my medium, yellow-undertone complexion, Kattan assures me beauty rules are made to be broken.

'There are these rules and you think that you have to follow them. I thought I have to wear peach shades because my undertone is as golden as it gets, yet I wanted to play with pink and I didn't know if it would work for me but now I can't live without it.'

Huda Beauty's latest launches for 2024 also feature a new Easy Bake shade in Peach Pie, £34, available in all of the brand's powder offerings, including the Easy Bake Loose Powder, £34, Baby Bake Loose Setting Powder, £19, and Easy Bake and Snatch, £32. Much like the brand's other viral, sell-out powders that came before it, the newest hue features colour corrective properties and is already proving popular. This is, in part, thanks to the fact it was allegedly leaked and made available earlier than schedule, much to the excitement of beauty obsessives everywhere. But do we really need multiple products to colour correct? Kattan weighs in.

Huda Kattan's Colour Correcting Rules

'If you just use a straight foundation and concealer and you don't want to use a colour corrector, you will look more flat. Our skin is made up of so many tones internally, so you do need that dimension underneath.'

To apply: Kattan starts off by layering foundation and then adds corrector. She applies one dot if the aim is to brighten and three dots to colour correct, but generally speaking she prefers the latter method. She then blends with a powder puff, not a sponge as she prefers the heavier coverage puffs allow, and follows up with three dots of concealer. Kattan finishes with a veil of her Easy Bake Powder on top.

To find the right corrector: Kattan uses the lipstick test. 'Take two red lipsticks – a red lipstick that's more blue and a red lipstick that's more orange – and try them both on. If the blue one looks good on you, you're more beige and cool and if the orange one looks better on you, you’re more golden. I am more golden. I like orangey-red lipsticks, I love orange anything. But you play around with that and see what works on you. Once you get the hang of it, then you can break the rules.'

SHOP: The Best Huda Beauty Products To Try Now

Kattan, founder and former make-up artist, began building her empire with her beloved beauty blog that dishes out expert tips and tricks by the bucketload. From drawing on lip-liner to create the illusion of fuller lips, to blending eyeshadow expertly – Kattan is all about full-frontal glamour and her collection is a true celebration of make-up.

If you're new to Huda Beauty and not sure where to start, the Huda obsessives in the Grazia team have shared their absolute hero products (old and new) - what better excuse to try out our best-rated buys? From the Cheeky Tint Blush Sticks to the ultimate eyeshadow palette, these are the Huda Beauty products worth investing in…

What Is Huda Beauty?

More on the brand itself: initially launching with a selection of fluttery faux lashes, the beauty line soon grew to encompass everything from eyeshadow palettes to lipsticks and several contour products in-between. Now, the high-flying best-sellers include the LEGIT Lashes double-ended mascara, £24, boasting two wands to add volume and separate lashes, as well as the Mini Nude Obsessions, £27, housing 9 terracotta-toned eyeshadows. Over on base, everyone is obsessed with the FauxFilter Foundation, £33, with a 30-strong shade range that delivers a full-coverage, matte finish.

'As a brand, we are fun yet sophisticated, and we are always innovating,' says Kattan. 'Any time we create a new product, we raise the bar and make sure that whatever we are creating will fill a gap in the industry.'

But Huda didn't stop there, she soon went on to expand her eponymous brand with a fortress of sister brands: Glowish, a skin-first line of make-up products; Wishful, a stellar range of hard-working skincare buys; and Kayali, a line up of expertly crafted fragrances headed up by the queen of perfume herself, Mona Kattan.

Rachael Martin is Grazia’s Junior Beauty Editor where she covers all things beauty, health and wellness.