This season’s biggest beauty launch is about to drop; and it’s big. Like, big big.
We already depend on Benefit’s brow services (both their on-counter waxing services and their brilliant Gimme Brow and Brow Zings – the number one and two-selling eyebrow cosmetics in the country), and their eyebrow offering is set to go supersized. Think Cara-Delevingne-brow supersized.
On 24th June, Benefit is launching a 13-strong eyebrow collection. Yes, you read that right – 13 products just for brows.
We’ve tried and tested the lot of them (a tiring job, as you can imagine) and are here (with perfectly-groomed brows) to give the low-down on the collection.
Firstly, your favourite Gimme Brow and Brow Zings products aren’t going anywhere, but they have been improved for the relaunch. Gimme Brow is now available in three shades instead of two (with the rest of the line available in six shades which carry across the entire collection so you can find your perfect colour in every category) while Brow Zings gets a spangly new extendable applicator that is way more useable.
The new products are specially formulated to solve a host of issues, from patchy brows to undefined, shapeless arches. The collection can be divided into four categories – a quick-fix (Gimme Brow, £18.50) and then shape and fill, style and tools. Allow us to elaborate…
Shape & Fill
Goof Proof Pencil, £18.50: A soft, waterproof pencil with a non-sharpen tip and a spoolie brush to blend.
HERO PRODUCT Precisely, My Brow Pencil, £18.50: An ultra-fine brow pencil to fill in blanks with realistic hair strokes. The custom control grip makes for really easy application. Try this – you will love it.
Brow Zings, £24.50: You know the drill here – a complete brow kit that just got even better thanks to the extendable brush applicator.
BrowVo! Conditioning Primer, £21.50: This is a brow conditioning product that will enhance your brows thanks to contained keratin and soy proteins. Wear under brow products, overnight, all the time…
Style
Ka-Brow! £18.50: This buildable, waterproof cream gel colour fills, sculpts and defines your arches for a quick-fix brow solution.
3D BrowTones, £18.50: This brow enhancer gives flat brows more of a 3D look by highlighting your brow hairs for extra contrast.
Ready, Set, Brow! £18.50: This clear shaping and setting solution for brows keeps your arches set and shapely for 24 hours. It should be the final step in your brow routine.
High Brow, £17.50: Add subtle highlights under your brows to enhance their shape. This new creamy blendable formula is just as pretty as ever.
High Brow Glow in Champagne Pink, £17.50: Like the gorgeous High Brow highlighter pencil but in a girly pink hue.
Tools
Grooming Tweezer & Brush, £15.50: The ultimate tweezer, coated with diamond dust for a superior grip. Casual.
HERO PRODUCT Angled Brow Brush & Spoolie, £15.50: The ultimate brow-grooming tool – we use ours with our beloved Gimmer Brow for an ultra-polished finish.
All Purpose Sharpener, £4: It sharpens things. Sort of does what it says on the tin.
So there you have it – things are about to get a lot more interesting in the brow department.