Benefit Hoola fans, rejoice. The popular powder bronzer has been a constant on our beauty shelves for the last 20 years, but since the seismic shift towards cream bronzer formulas in the last few years, you might have hesitated reaching for the classic powder bronzer. That's where the good news comes in. After two decades, the cult product has been reinvented, this time in a creamy, blend-able formula.
Benefit Hoola Bronzer has been a classic 'beauty hall of fame' product since launching in the early 2000s. While the brand has introduced various shade extensions over the years, the original powder formula remained unchanged - until now. Enter Hoola Wave, a game-changing cream bronzer joining the ranks of favorites from REFY, Chanel, Charlotte Tilbury, and Fenty Beauty.
Benefitwww.selfridges.com
Just like the OG powder, the new formula delivers a flawless, seamless finish. Its buttery balm texture is designed to melt into the skin, feeling weightless without ever appearing chalky or cakey. Packed with nourishing ingredients like jojoba seed oil, shea butter, and avocado oil, Hoola Wave leaves your skin looking smooth, hydrated, and naturally sun-kissed.
TikTok is already obsessed, with hundreds of users raving about the formula and calling it a 'game-changer' and a new 'staple' in their everyday rotation. With most shades already selling out, you’ll want to add this to your cart ASAP.
Main image credit: @shaanlew/@makeup2themaxx/@alexisbraunn
Georgia Scott is a Beauty & Fashion Product Writer for Bauer Media, writing for Grazia, Closer and heat. Georgia specialises in beauty writing and spends her days hunting for the latest trending beauty products to get her hands on and review.