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Finally Some Good News: Beautyblender Are Launching Their First Ever Foundation

© Beautyblender/WWD

After years of pressing make-up in with the pads of our fingers, we discovered the teardrop-shaped Beautyblender. It was a game changer, a tool that could stealthily fix make-up mishaps and diffuse dodgy coloured foundation. Now, the 11-year-old brand is moving into new territory, it’s launching it’s first ever foundation.

Called ‘Bounce’, it’s said to be ‘velveteen’ and have a whipped liquid formulation that leaves a matte finish. ‘When you look at velvet straight on, it’s matte — you don’t see any shine — but as soon as you start turning that velvet into the light, you can see highlights and movement,’ founder Rea Ann Silva said to WWD of the foundation’s finish. ‘There [is] enough powder in the product to conceal, but enough lustre in it to make it look very natural.’

Initially, Beautyblender plans to launch with 32 shades. However, there has been some backlash. Aggrieved that so few shades - four at most - cater to darker complexions has led some Instagram users to brand it 'pathetic' and 'disappointing'.

Naturally, the packaging is designed for Beautyblender users. The bottle has a minature plastic palette attached, which allows users to scoop up the product with their sponge. We expect this means, less waste, less dirty fingers and more seamless application.

Unfortunately for UK shoppers, Bounce foundation is launching exclusively at Sephora online and in the US from this summer for a year before rolling out to Cult Beauty. So hold tight, but flawless skin is coming.