29th of July officially marks National Lipstick Day and to celebrate, ASOS are donating 100% of all lipstick sales profits to charity. That's right, every single penny.
For today only, all profits of lipstick sold on ASOS.com will be donated to Look Good Feel Better - a UK-based organisation that aims to boost the physical and emotional wellbeing of people living with cancer.
The LGFB charity currently provides online workshops that cover everything from skincare, make-up, grooming, hair loss, haircare, wig advice, and nail care for those living with cancer.
'At Look Good Feel Better's skincare and makeup workshops for cancer patients, we see first-hand the positive impact that lipstick can have on helping finish a person's look and enabling them to face cancer with confidence,' the charity says. 'We believe everyone has the right to feel confident in themselves and their appearance under any circumstance, which is why we have teamed up with leading beauty retailer ASOS.com to bring this exciting campaign to life.'
Don't need a new lippy but want to get involved? Customers are also able to make individual donations through a dedicated campaign page on the charity's website.
So what are you waiting for? Now is officially the best time to re-stock your lipstick supplies.