Ariana Grande Is About To Launch R.E.M Beauty And Here’s All The Need-To-Know Intel

Ariana Grande is the latest celeb to join world of beauty and here's everything you need to know about her upcoming brand

Ariana Grande, r.e.m. beauty

by Phoebe Lee |
Updated on

Ariana Grandeis the latest star to throw her two cents - or rather millions - into the beauty sphere with her brand R.E.M. Beauty. The singer will be dropping her R.E.M. Beauty products in 'chapters' and she has dubbed the first one Ultraviolet. What can we expect from the Ultraviolet chapter of R.E.M Beauty? Ariana has given us a hint:

'Travel through space and time to a world of cosmic illusions and futuristic lust. From graphic eyes and flutter-worthy lashes to extragalactic highlights and lips that make a statement, this is everything dreams are made of.' - Ariana Grande.

This takes a little decoding, but essentially the singer tells the masses to expect a spectrum of metallic eyeshadow shades, false lashes, mascara, iridescent highlighters and bold lip colours.

As celebrity beauty lines go we have no doubt that this will be one of the most shouted about. Ariana is renowned for her eye-catching make-up looks - invariably created by make-up artist to the stars Michael Anthony - so it stands to reason that the singer has the capacity to craft the contents of a beauty range. You don't spend hundreds of pre-concert hours in the make-up chair over the years, tended to by some of the best professionals around, without picking up a hefty dose of cosmetics know-how.

When is Ariana Grande's R.E.M. Beauty line launching, and what are the prices like?

Set your alarms, Chapter 1 drops at 2pm, 12th November. Products in the collection range between £15-£22.

What products are in the R.E.M. Beauty range?

Chapter 1 includes a felt tip and kohl eyeliner, two mascaras (one volumising, one lengthening), three eyeshadow palettes, two false eyelash styles, multiple liquid eyeshadows, plumping lipglosses, matte lipsticks, lip stains and a highlighter topper.

Browse: Ariana Grande's R.E.M. Beauty Range

Gallery

Ariana Grande's R.E.M. Beauty Range - Grazia 2021

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R.E.M Beauty Eyeliner Marker

A felt tip applicator is perhaps the easiest way to apply a liquid liner. This one has a fine nib to allow for ultra sharp lines and precision, as well as being pitch black.

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R.E.M Beauty Kohl Eyeliner

There are three shades in these smudgy kohl pencils: midnight black, so mod (bright white), and teddy bear (a rich chocolate brown, pictured). Use the brown close to the lashline and smudge, for a laissez faire way to make lashes appear longer.

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R.E.M Beauty Midnight Shadows Eyeshadow Palette

There are three eyeshadow quads in Grande's collection, but our money is on this host of warm shades to be the biggest hit. The brand's testing is promising too, with 100% of consumers not finding the colours patchy.

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R.E.M Beauty Lengthening Mascara

There's a lengthening and volumising mascara launching in the new range. Pictured, the lengthening; the tapered tip should grab the little lashes in the inner and outer corners of the eye, especially.

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R.E.M Beauty Eternally Meowing Eyelashes

Whilst some false eyelashes risk looking a bit too false, this feline style (aptly named Eternally Meowing) features hairs layered at different angles to create a more natural looking finish.

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R.E.M Beauty Rapid Liquid Shadow

Let it be known: everyone needs a liquid eyeshadow in their lives, for their ease of blending and application. R.E.M. Beauty is launching 10 matte shades and 11 glitters, including Fembot, pictured (an iridiscent 'blue flip', that shifts colour under direct light).

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R.E.M Beauty Plumping Lip Gloss

Ariana's plumping lipglosses have the signature minty sensation you'd expect from a plumping gloss, and all the shine to go with it.

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R.E.M Beauty Matte Lipsticks

There's a palette of six nude shades in the matte lipstick collection, ranging from a rich chestnut to a creamy, dusky pink.

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R.E.M Beauty Lip Stain Marker

Grande calls this her 'zero-gravity, long-wearing lip colour.' A pen formula means you can scribble your colour as densely or lightly as you wish; the decision is yours.

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R.E.M Beauty Highlighter Topper

And what's a make-up collection without a highlighter? Choose one from the 10 varied shades (there's your conventional highlighter colours; a warm champagne and bronze - as well as a surprising lavender and mint addition).

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