What's got thirteen sheets of plywood, eight pots of paint and twelve bags of sand? No, not your local Halfords - actually one of the most glamorous beauty shoots going.
Illamasqua shared with us an exclusive peek behind the scenes at their Autumn/Winter 2015 campaign shoot, where Alex Box, their creative director and makeup head honcho created a beautiful, mystical desert theme to showcase the new collection.
Alongside all the, er, wood and sand, there were two models, one cinematographer, one nail technician, three set designers, one photographer - and an awful lot of food, plus ten taxis, we're told.
Featuring their new Nomadic Eye Palette, lipsticks and Pure Pigments in 'Aro' and 'Draco', to name a few, it's a magic-carpet ride into a mesmering autumnal landscape. We'd expect nothing less from Illamasqua.
Video by Zsolt Sandor.
Illamasqua Earth Collection available from 27th August 2015.