Adriana Lima Is The Face Of Marc Jacob’s New Fragrance

Adriana Lima Is The Face Of Marc Jacob's New Fragrance!


by Daniela Morosini |
Published on
Adriana via Getty at the Marc Jacobs show and at the Met Gala
Adriana via Getty at the Marc Jacobs show and at the Met Gala

Marc Jacobs is known for his quirky designs (both in beauty and fashion), his monopoly on cute iPhone cases and probably being one of the most copied men in the business. From his blockbuster fragrances like Daisy and Lola that other brands rush to try and recreate to his covetable bags, everyone wants a piece of the MJ empire. Well now Marc's got another feather in his cap - the brand have just announced Adriana Lima as the brand new face of their soon-to-launched fragrance, Decadence.

The casting of Adriana, who's best known for her work with super sultry lingerie giants Victoria's Secret, is something of a surprising choice for Marc Jacobs. But, the perfume is called 'Decadence' rather than anything too pretty and floral, so casting an Amazonian beauty does make sense.

Maybe this explains Adriana's new 'do, too - she stepped out with a blunt, short fringe at the Met Gala on Monday night, which is a sharp departure from her usual undone, beachy vibe. And, Marc sure does love a fringe. The models at his Spring/Summer 2015 show (which included Kendall Jenner and Adriana herself) wore blunt bob wigs, complete with full fringes, so maybe Adriana had the fringe cut for the campaign? Or to signal her commitment to team MJ? Only time will tell, as the fragrance lands in September.

Until then, take a look over Adriana's best beauty hits in the gallery below...


Adriana Lima Beauty Look Book

1372538331 of 13


We love how Adriana's kept her bouncy, glossy curls casual with her low-key makeup.

1687467712 of 13


A beachy yet elegant look with undone, loose waves and a little bit of height at the crown.

4504648023 of 13


Adriana's signature is her radiant skin - teamed with bronze and purple liner, she looks sultry yet fresh.

4546329824 of 13


Makeup free with tumbling tresses, no one does 'off-duty' better than Adriana.

4554535375 of 13


A feline flick and a nude lip is the perfect naughty but nice look.

4618754266 of 13


Seriously sexy with rock'n'roll smokey eyes and a wet-look, slicked-back ponytail.

4721992147 of 13


Making a break from tradition, Adriana worked a vampy fringe and dark lip at this year's Met Gala - a tricky look that she pulls off expertly.

4919737338 of 13


A fresh, sunkissed complexion teamed with a bright lip is the perfect summery look.

4949267259 of 13


Beach babe Adriana is maybe our favourite - a casual side plait plus a pretty pink lip are fun and carefree, while that soft grey shadow really makes her baby blues pop.

a110 of 13


Not that she needs it, but we are loving Adriana's sculpting and highlighting here - subtle yet oh-so-effective.

a211 of 13


A bright lip AND bold eye makeup is usually a no-no, but Adriana proves here that sometimes, more is more.

a312 of 13


Sleek, poker straight locks and a glowing, bare-faced complexion make for a striking look.

a413 of 13


Chanelling some screen siren vibes with neat, bold brows paired with a pillarbox-red lip.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us