Marc Jacobs is known for his quirky designs (both in beauty and fashion), his monopoly on cute iPhone cases and probably being one of the most copied men in the business. From his blockbuster fragrances like Daisy and Lola that other brands rush to try and recreate to his covetable bags, everyone wants a piece of the MJ empire. Well now Marc's got another feather in his cap - the brand have just announced Adriana Lima as the brand new face of their soon-to-launched fragrance, Decadence.
The casting of Adriana, who's best known for her work with super sultry lingerie giants Victoria's Secret, is something of a surprising choice for Marc Jacobs. But, the perfume is called 'Decadence' rather than anything too pretty and floral, so casting an Amazonian beauty does make sense.
Maybe this explains Adriana's new 'do, too - she stepped out with a blunt, short fringe at the Met Gala on Monday night, which is a sharp departure from her usual undone, beachy vibe. And, Marc sure does love a fringe. The models at his Spring/Summer 2015 show (which included Kendall Jenner and Adriana herself) wore blunt bob wigs, complete with full fringes, so maybe Adriana had the fringe cut for the campaign? Or to signal her commitment to team MJ? Only time will tell, as the fragrance lands in September.
Until then, take a look over Adriana's best beauty hits in the gallery below...
Adriana Lima Beauty Look Book
We love how Adriana's kept her bouncy, glossy curls casual with her low-key makeup.
A beachy yet elegant look with undone, loose waves and a little bit of height at the crown.
Adriana's signature is her radiant skin - teamed with bronze and purple liner, she looks sultry yet fresh.
Makeup free with tumbling tresses, no one does 'off-duty' better than Adriana.
A feline flick and a nude lip is the perfect naughty but nice look.
Seriously sexy with rock'n'roll smokey eyes and a wet-look, slicked-back ponytail.
Making a break from tradition, Adriana worked a vampy fringe and dark lip at this year's Met Gala - a tricky look that she pulls off expertly.
A fresh, sunkissed complexion teamed with a bright lip is the perfect summery look.
Beach babe Adriana is maybe our favourite - a casual side plait plus a pretty pink lip are fun and carefree, while that soft grey shadow really makes her baby blues pop.
Not that she needs it, but we are loving Adriana's sculpting and highlighting here - subtle yet oh-so-effective.
A bright lip AND bold eye makeup is usually a no-no, but Adriana proves here that sometimes, more is more.
Sleek, poker straight locks and a glowing, bare-faced complexion make for a striking look.
Chanelling some screen siren vibes with neat, bold brows paired with a pillarbox-red lip.