After Decades Of Styling The Catwalk, Guido Palau Has Launched Hair-Saving Products For Zara

Lending his expertise to the high street behemoth, Palau wants to transform our everyday hair.

zara hair

by Sameeha Shaikh |
Updated on

When Zara first launched its beauty range back in 2021 it quickly amassed glowing reviews. Why? The eclectic collection of blushers, eyeshadows, lipsticks and nail polishes boasted great quality, affordability, sustainability and were created with the brand's penchant for design in mind, with luxurious and refillable packaging. It was mastered and developed under the creative direction of make-up artist Diane Kendal, a backstage fashion week regular, who ensured the range was playful, innovative, and fresh – look to the energetic hues and fully-customisable palettes for proof. Now, Zara brings us the most exciting launch since the inception of its beauty range with Zara Hair.

A soft launch at the tail end of last year gave us a glimpse of what was to come. Formulated, curated and designed with renowned hair stylist, Guido Palau – the man responsible for shaping hair trends thanks to his work on the Alexander McQueen, Versace and Prada runways (to name a few) – came a four-piece taster of what Zara Hair had in store for 2024. Just in time for the holidays, theGlitter In Gold collection, £35.99, starred Kaia Gerber and promised to ready you from 'hair to toe' for party season, calling for high-impact, fashion-focused hairstyles with the help of gold coloured gel, gold glitter spray, golden bobby pins and a gold comb.

zara hair
Zara Glitter In Gold Collection ©Zara

Following its teaser gold collection comes Zara's Everyday Basics; a core range of evergreen, must-have products that include the Hair Spray, Dry Texturizing Spray, Volumizing Mousse, Hair Balm, Curl Activator and Blow Dry Spray, which Palau explains, is here to stay.

Speaking exclusively to Grazia, Palau says, 'I wanted to design a collection for real women. Over the years I’ve spoken to countless women (and men) about their hair and not wanting to ‘dirty’ their freshly-washed hair with product was something they all commented on. It’s why I wanted to develop a range that was very workable without being overly tacky, flaky or sticky with straightforward packaging that made it obvious what was inside.'

zara hair
Zara Everyday Basics ©Zara

Palau has succeeded in doing just that. Creating a collection of six go-to styling products that are user-friendly, they won't leave behind residue or make hair over oily and weighed down, so you can layer and build without all the evidence stuck in your hairbrush. They form the cornerstones of a line that will also include limited edition fashion-first products along the way, to ensure customers are primed with a variety of looks season after season, all at an affordable price point.

Much like Zara's make-up products, the Everyday Basics range is housed in playful, colour clashing packaging which makes for easy reach and a necessary dopamine hit. And the scent? A very considered feature. Palau points out, 'people want to wash their hair and for it to smell good,' and to that end Zara selected niche perfumer Jérôme Epinette to formulate the scent of the collection. The nose behind blockbusters like Byredo’s Bal d’Afrique and Sol de Janeiro’s Cheirosa ‘62, Epinette has created a masterpiece once more with fresh, subtle scent that lingers.

Zara Hair
©Zara

With Palau's prowess for hair, Zara has developed a range of accessible and fool-proof products that have the ability to create show stopping, runway-worthy looks if you so wanted, but keeps the everyday woman in mind. So, if you enjoy a done do' that is still flexible enough to run your hands through, you'll want to know about these newbies on the block. Intrigued? Shop the collection below.

Shop: Zara's New Haircare Collection

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If you struggle with dry, coarse, often lifeless-looking hair, you'll want to try this. It adds a much-needed boost of shine and softness to keep things looking healthy.

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A must in any routine, this hybrid spray works as a leave-in to condition hair and protect against heat styling. We love how it leaves hair glossy and use it as a cheat to one-step glass-finish hair.

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Perfect for easy defined curls, this lightweight spray will help to revive your natural texture and boost shine. If there's one product that'll help you to wash and go, it's this.

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If you're anything like us, you know the dance well: a few days post-wash your hair is in dire need of a pick-me-up. This helps to revitalise and lift roots, for a sexy slept-in look, build it up to the level you want for hair that's truly been revived.

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Hair spray gets a bad rep for bringing stiffness to hair and if that's a reason that puts you off using one, you'll love this new-gen iteration which boasts a soft-hold that can be brushed through without the fuss.

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In keeping with the theme of softness, comes Palau's take on mousse, which helps to gradually build volume for natural texture and leaves hair shiny and smooth, sans stickiness.

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The first phase of Zara's hair offering featured a soft, white-gold hair gel that is non-brassy in colour, which provides hold and acts like a make-up highlighter to accentuate natural shine with a hint of gold sheen; a fine gold glitter spray to lay atop of your gel for a delicate and sophisticated touch of glamour; a wide tooth golden comb that is versatile enough for all hair textures; and finally, gold bobby pins which are both functional and fashionable.

The collection was made available to shop on Thursday 30th November 2023.

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