The pursuit of long, lustrous lashes has long been an age-old quest. So old in fact, ancient civilisations in Egypt and Rome figured out ways to define and thicken lashes to protect against sun rays and evil eye or even symbolise chastity. Nowadays we don't require so much from our modern mascaras, but we'll be the first to admit we would love to enjoy a naturally full, fluttery look without lashings of a wand every morning. And that's were lash serums come in.
But don't just take our word for it. This week Molly Mae took to YouTube to reveal she's begun her lash transformation journey. 'I've only just started my journey but, I've seen so many girls on TikTok and YouTube talking about their lash growth journey and my lashes were one thing that took a hit through my pregnancy and also I have a really bad habit of rubbing my eyes... so my lashes over the last few months and through my pregnancy really thinned out.'
Molly has started to reach for the Uklash Eyelash Serum, £37.99, to remedy the problem and shares, 'I've heard [it] literally works miracles for growing your lashes'. Molly isn't alone, lash serums have amassed 947.1M views on TikTok proving that they are well and truly in demand. Sophie Habboo has been using the same serum in the lead up to her wedding every morning without fail, while Samie Elishi has recently put Glow For It's Lash Growth Serum, £29.99, on the map. One thing is for sure, if you're looking to tend to your lashes so that you can one day forgo your beloved mascara (on the odd occasion or forever, the choice is yours), you'll need to arm yourself with a lash serum. If you don't know where to start scroll through our edit of the best lash serums on the market now.
Best Lash Serums
www.uklash.com
This particular serum has grown a loyal fan base, including Molly Mae and Sophie Habboo. Loaded with vitamins, extracts and peptides it's said to nourish and pump lashes with key ingredients to help them look longer, fuller and voluminous in just 25 days. The before and after pictures speak for themselves.
The newest lash serum to hit the market, Champo's clever offering is already making waves among beauty journalists. Just a sweep applied to the upper and lower lash line twice daily works to visibly increase volume, length and resilience with little effort - Grazia's beauty editor Rachael says she saw impressive results in three weeks. And bonus points, as there's no nasties in there either - it's made with naturally derived, vegan ingredients. A cult classic in the making.
Arguably the OG of the batch. Revitalash promises to work on all manner of lashes, whether short, brittle or thin. A smart blend of peptides, lipids, biotin, and green tea extract, promise to leave lashes longer, thicker and fuller in just 8 weeks.
www.skinstation.co.uk
Rarely are lash serums created by the gold standard of medical-grade skincare brands, but Obagi's latest offering is just that. Backed by its proprietary NouriPlex™ Technology and knack for science-first, clinical-quality formulas, this lash serum promises to be just as transformative and problem-solving as the brand's rivalled skincare.
augustinusbader.com
This is brand known for skincare that is backed by powerful, patented science, so you can expect the same for its lash offering. Powered by biotin to support growth, red winter algae to prevent hair loss and Professor Bader's renowned Trigger Factor Complex (TFC8) which repairs at a cellular, this combo lash and brow serum in an impressive (albeit pricey) buy for those wanting a fuller look.
on sale
glowforitshop.com
This female-owned brand has developed a scientifically proven formula to help enhance the look of lashes in just 14 days. Pumpkin seed extract, ginseng and calamus root work to stimulate hair follicles . It's so good, Samie Elishi used it before and during her time at the Love Island villa.
uk.vegamour.com
Applying the same plant-based, hair wellness approach to its lash serum range, Vegamour's lash serum is a kind-to-skin and planet buy that will leave lashes denser and healthier.
Main image: Instagram @sophiehabboo