'Nails had this moment where it peaked. There was this hysteria about it - so much interest and excitement – but then it just dwindled. It’s so fashion, everyone feels like “oh we’ve done that now” so we have to move on to the opposite of nail art, which is the natural look. But, it’s not just that, I feel like the whole nail industry has waned in the last few years, it’s on the downslide economically so brands aren’t really prepared to invest in statement nail designs. And, when they did, they didn’t know how to make the most of it anyway.
I get frustrated because I’ve always used social media to showcase what I’ve done, but brands rarely make the most of footage and then they say my work isn’t worth their investment because they don’t get enough coverage. And, there was this dirty undercutting that started, which didn’t really help. I think people thought, “I want to do that show because I’ll get the publicity that she’s go” but it didn’t work out that way because I’d built up the publicity myself. But, I did do pretty well out of it all because I definitely achieved what I set out to do as in the end, I got to work at Paris Fashion Week.
I feel like I’ve helped bring nail design into the spotlight. I began working in fashion but made a conscious plan to push myself into the nail industry because I felt like it wasn’t really getting the acknowledgement that it could. Make-up and hair got headlines but the nails rarely did. I wanted to deliver high-quality catwalk work to showcase what was possible.
I had this game-plan to raise the level of backstage, and this relied on being really neat. I wanted my quality to standout so people would book me more, and that would get me the better jobs, which would mean my assistants would get paid better. It didn’t take long and the industry started to give us respect, we were invited to looks meetings, we got proper sponsorship and people started writing about nail designs. I was generally hired by someone who wanted my creative input, but I don’t know, recently it feels like we’ve gone back a little bit.
In the beginning [making sure models didn’t smudge their nails] was my forte. I have a specific technique: I skip the base coat and apply a very thin polish coat and finish with a quick dry tip. Also I always finish one hand totally before the other so you know at least one will be completely dry.
Personally, I favour the old-fashioned nail polish brushes because nowadays they tend to be a lot thicker. Ever since they came out with the one-stroke brush it’s made it harder to be accurate, whereas with the old style you could be accurate around the cuticles.
No matter how accurate I am, accidents happen you just can’t avoid it. Sometimes models just don’t think, they put their hands in their pocket or shove them into shoes. In those circumstances, all they can do is hide their hand for the picture.
See: Cult Beauty Products That Actually Work
See: Cult Beauty Products That Actually Work
3. Cetaphil, Gentle Skin Cleanser, £6.99, Superdrug
Endorsed since the 1960s by dermatologists, this is the gentlest way to clean your face.
6. Bioderma, Sensibio H2O Micelle Solution, £5.10, Escentual
Credited with kickstarting the micellar water trend, Bioderma's make-up remover is gentle but efficient. No more waking up with leftovers from last night's crusty eyeliner.
14. Anastasia Beverly Hills, Dipbrow Pomade, £19, Feel Unique
The founder is know as the 'Queen of Brows' and once you use this high-pigmented buildable smudge-proof product you'll know why.
17. Charlotte Tilbury, Filmstar Bronze & Glow, £49, Cult Beauty
This two-in-one highlighter and bronzer compact creates a sun kissed effect that can be built up depending on your skin tone. The golden highlights make everyone look like they just spent two weeks in Bali.
9. Elizabeth Arden, Eight Hour Cream Intensive Moisturizer, £28
Long-haul flights will never be the same again once you've discovered this salve. It revives redness, roughness and dry, chapped and cracked skin.
7. GlamGlow, Supermud Clearing Treatment, £42
This spot-busting facial may only take 20-minutes but it clears the skin of all its impurities and prevents future breakouts. Expect decongested skin and a double shot of radiance.
13. Huda Beaty, #FauxFilter Foundation, £32, Selfridges
This full-coverage matte foundation comes in a myriad of shades and tones, there's one for every complexion on the spectrum. It feels light even when you build up the coverage.
10. Glossier, Priming Moisturizer Rich, £29
Creamy, but not too rich, this is your ideal day-to-day hit of moisture
2. Konkac Sponge Co., Facial Puff With Bamboo Charcoal, £8.00
This award-winning, mineral-rich sponge cleanses pores while absorbing dirt and excess oils. It's vegan, natural and the perfect travel cleanser as it only requires a little water to activate.
18. Mac, Lipstick In Ruby Woo Red, £13.38, Nordstrom
We have yet to meet someone who doesn't get on like a house-on-fire with this nourishing matte lipstick.
20. L’Oreal, Elnett Supreme Hold Hairspray, £6.69, Superdrug
Still a favorite with hairdresser and stylists for a very legitimate reason: it works.
19. Laura Geller, Baked Gelato Vivid Swirl Illuminator, £21, Debenhams
After over 30 years of working as a make-up artist, Geller made a sheer powder that simply illuminates the skin. Made for real life, not Instagram.
8. Mario Badescu, Facial Spray With Aloe Herbs And Rosewater, £7, Urban Outfitters
Make-up artists love this for reviving dry skin. We love it as a mid-day pick-me-up.
16. Beauty blender, £16, Cult Beauty
When this elliptical shape tall hit the market it literally changed the face of the industry. Reusable and easy to clean, it waves goodbye to the streaky lines of traditional brushes.
15. Nars, Orgasm Blush, £24
The universal appeal of Nar's Orgasm blush is a reminder that we're not just here for the short time, we're here for the longtime.
21. Ouai, Texturising Hair Spray, £22, SpaceNK
A dry shampoo and hairspray in one? Genius!
12. Real Techniques, Core Collection, £9.85
Multi-use contoured brushes tat are so soft you want to spend all-day stroking your face? Yes, please.
11. Seche Vite, Dry Fast Top Nail Coat Clear, £6.90, Amazon
Since launching in 1991 this fast-dry formal is known as the world's best top coat because it's not only glossy but stops nails from chipping peeling and cracking.
4. Sisley, Black Rose Cream Mask, £99
This will regenerate your skin from signs of fatigue and premature aging by making it look radiant, soft and hydrated. Plus it smells quite nice.
23. Sol De Janeiro, Brazilian Bum Bum Cream, £18, Selfridges
Made with acas, coconut oil, cupuacu butter and guarani, this caffeinated cream stimulates the skin to make sure your assets are looking tight and upright.
5. The Ordinary, Hyaluronic Acid 2% + B5, £5.90
For less than the price of lunch at Pret, this runway success story will deliver moisture to your skin at a depth of hydration you may not even know you needed.
24. Sunday Riley, Luna Sleeping Oil, £42.50, Harvey Nichols
Fight premature aging and damaged skin with this dreamy botanical night oil.
22. Yu Ling Rollers, Jade Facial Roller, £18, Cult Beauty
Give your skin a workout with a jade roller to see puffiness decrease and your natural glow increase. Plus it feels like heaven on a hangover.
1. Pixi, Glow Tonic, £10
This chemical exfoliator uses Glycol acid to brighten and smooth the skin while calling on aloe vera to nourish at the same time. Say hello to a clean, clear and bright complexion.
Backstage usually starts off really chill and then it gets manic and stressful quickly. There are a lot of egos running wild so I always make it my policy to be super nice and calm with people (especially if they get rude). At first, you can take your time, but then the atmosphere changes. Suddenly you know how many models are going to be late or just not show, which is when things start going wrong, which usually coincides with the press and cameras arriving. All of a sudden the models need to do a rehearsal, which means people start shouting and my time to paint nails has just gone. It’s over in a flash.
In fashion and nail design there’s so much plagiarism that goes on, but to prove that someone’s copied you is really difficult. You have no copyright, you have no rights in fashion and it's frustrating, I’ve got a solicitor and attended seminars but owning the rights to a design is a very grey area. I’ve been into Boots and I’ve seen one of my designs copied and being sold by Elegant Touch. It’s the same colour, the same everything, but there’s nothing I can do about it other than tweet it. At the end of the day, I try to keep things moving and move so it doesn’t bring me down, because when you have no control and there’s not much you can do about it.'
As told to and condensed by Lucy Morris.
This article originally appeared on The Debrief.