Selling out in mere minutes, Kylie Jenner's Lip Kits are the Glastonbury tickets of the beauty world. People want a piece of the Kylie pie so badly that you can even buy empty Kylie Lip Kit boxes.
Now she's launching a Kyshadow (I actually really like what she did there) range, with the first palette – apparently we'll see two more before the end of the year – named 'The Bronze Palette'. It goes on sale at 11pm UK time today and we're not sure exactly how much it'll cost yet.
It consists of nine warm and cool toned neutrals with a mixture of matte and shimmer textures. This palette, she tells us in a video on her website, is what she's been using for months. You know when we watched her Snapchat make-up tutorial and she didn't mention what eyeshadows she was using? Well, now we do.
But just like her Lip Kits, there are definitely some dupes of the palette which you can buy once it inevitably sells out. One Twitter user was quick to point out its similarities to the Morphe 35O palette.
And that isn't the only one. Here are some more similar palettes which you can buy right now:
Amber Times Nine, £25, MAC; Heaven and Earth Palette, £4, MUA; i-Divine Eye Palette in A New Day, £8.99, Sleek MakeUP; Dream Catcher Shadow Palette in Golden Horizons, £13, NYX.
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This article originally appeared on The Debrief.