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Kylie Jenner is the only person who can give Rihanna a run for her money in the 'most hairstyles worn in any given time frame' stakes. And recently, she's really been coming for her.
Debuting icy-blue locks on Instagram last night, it's clear Kylie's love affair with bleach and the full spectrum of the rainbow isn't over yet.
Just to recap, Kylie's previous styles of late include: a shoulder length bob, all-over green hair, green dip-dye, cornrow-style braids with white running through them, and waist-length black extensions. Clearly Kylie's not the kind of girl who's afraid of change...
While we're left to ponder how Kylie's hair can cope with all that dyeing (maybe she's going to reveal some haircare tips on her new beauty blog?), it does confirm what we already reported: mermaid hair is on the rise.
Whether it's toothpaste-blue like Kylie, candyfloss pink like the Louis Vuitton AW15 models, or soft grey like Cara Delevingne, embracing the pastel side of the colour wheel isn't just for rebellious teens anymore.
Done right, a light touch of colour can put a fun twist on even the most classic of styles, and nothing says festival-ready like a few whimsical hues on your head. Instead of going for vivid, bold shades, we recommend plumping for something softer to keep the look up-to-date.
Not feeling brave? Before you head to your colourist, try a wash-out option, like Bumble & bumble's Spray Chalks, which are gone after one shower.
Check out what happened we met Kylie earlier this year in the video below...