Do you know what we’ve always fancied with our Nando’s PERI-PERI Fries? A side of haircare, that’s what. And, thanks to the savvy lot over at Deliveroo and John Frieda, our good hair day prayers have finally been answered. For one day only, on Friday 31st of July in London and Manchester, you can snap up three exclusive John Frieda Blonde Hair Kits via Deliveroo’s ‘John Frieda Blonde Menu’, at a limited-edition price of £5 – a bargainous 75% off the RRP*. Better yet, all proceeds from the kits will be going to John Frieda’s brilliant charity partner, The Little Princess Trust – providing real hair wigs to children and young people who have heartbreakingly lost their hair through cancer treatments and other medical conditions.
Interestingly, John Frieda reported that demand for at-home colour care has continued to rise despite lockdown easing, with a recorded 94% *of women not rushing back to the hair salon when they finally reopened on 4th July weekend (we obviously were queuing up to get back into our beloved salon). On the flip side, we’d bet good money your Deliveroo bill has seen – let’s say – a notable uptake during the lockdown period (only us?). Delivering (quite literally) a smart solution, John Frieda has made care for blonde colour (notoriously the trickiest colour to keep on top of during lockdown) that bit easier.
Louise Yankovic-Jenkins, Marketing Director John Frieda explains, ‘We know the nation’s blondes have struggled to keep their colour looking fresh over lockdown and that not everybody is rushing to book an appointment. The partnership with Deliveroo offers blondes a one-off, exclusive deal on a John Frieda hair kit. We are offering the £5 deal on one day only, providing an ideal solution for those wanting to refresh their blonde at home. What’s more, all profits from this activity are going to our charity partner, The Little Princess Trust, who we are delighted to support.’
On Friday 31st of July, it appears blondes really will have more fun…
Shop The John Frieda Blonde Menu Kits:
John Frieda x Deliveroo
1 of 3Highlight Activating Hair Kit £5 - RRP Value £17.97
'For when you want to maintain bright, salon-fresh highlights – even between colour appointments.'INCLUDES: Highlight Activating Moisturising Shampoo, Highlight Activating Moisturising Conditioner (with nourishing avocado oil) and Sheer Blonde Crystal Clear Hairspray.
2 of 3Go Blonder Hair Kit, £5 - RRP Value £20.97
'For when you want to give your blonde a boost and go up to two shades lighter.'INCLUDES: John Frieda Sheer Blonde Go Blonder Lightening Shampoo & Conditioner and John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray.
3 of 3Violet Crush Hair Kit £5 – RRP Value £18.97
'For when you want to banish brassiness and reveal your coolest, most vibrant blonde.'INCLUDES: Violet Crush Intensive Purple Shampoo (a once weekly solition to neutralise brassiness), Violet Crush Daily Purple Shampoo (for every-wash blonde maintenance) and Violet Crush Purple Conditioner.
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