If there's one brand we automatically think of when we want ridiculously glossy, luxurious hair, it's Gisou. The brand hit viral status after influencer extraordinaire and founder, Negin Mirsalehi, launched the secret to her smooth locks, the Honey Infused Hair Oil, in 2015. Its signature recipe is powered by sustainably sourced Mirsalehi honey and bee garden oils, and it's probably one of the hardest-working hair heroes on the market.
Gisou has announced that its first global brand ambassador is none other than Rosie Huntington-Whiteley, who's perhaps best known for her many years working as a supermodel, her longstanding relationship with M&S, and, more recently, her brand Rose Inc. Since stepping away from the brand in 2023, we've seen Rosie dabble in a variety of beauty brands, but this collaboration seems like the perfect match.
Since the success of the original hair oil, we've seen an abundance of new releases from the brand, including hair masks, shampoo, conditioner, and perfumes, and now an exciting new launch has joined the roster. Taking to Instagram, Huntington-Whiteley has announced her new partnership alongside snaps of the new Honey Milk 5-in-1 Styling Cream, £25, which launched today (22nd August). This multipurpose formula has been designed to prepare the hair for various styles, whether you want a supermodel blow-dry or a sleek and straight finish. Not only does it strengthen, hydrate and aim to reduce breakage, but it also helps to maintain whatever style you choose for up to three days. It's clearly the reason Rosie appears to never have a bad hair day.
Gisouwww.cultbeauty.co.uk
Made with hyaluronic acid, hydrolysed milk protein, and, of course, Mirsalehi honey and bee garden oils, this product provides the hair with smoothing benefits, heat protection, and a flexible hold. Simply apply to damp, clean hair and continue styling in your desired way.
We can see why it would be one of Rosie's top products to maintain her perfect-looking hair for every occasion. The brand describes it as a 'lightweight cream that also imparts a subtle scent of peach, vanilla and sandalwood. Perfect for maintaining beautiful, resilient hair with a natural, glossy finish.' With claims like that, it's no wonder Rosie has put her name to this viral brand. We can guarantee this new product will be a sell-out, so to avoid disappointment, we recommend snapping it up quickly.
Georgia Scott is a beauty commerce writer for Grazia. She has been obsessed with beauty products for as long as she can remember, and spends her days hunting for the latest trending products to get her hands on to review.