Think that achieving the bouncy, tousled locks of your dreams has to involve cooking your hair to a crisp? Think again. ghd's revolutionary (and obession-worthy) new styler, which landed on site this week, straightens, waves and curls your hair to perfection without using gulp-inducingly high temperatures.
Of course, we were already sold on its slick packaging and shine-boosting properties, but there's more to this styler than meets the eye. Thanks to a combination of cleverly dispersed heat and a 'wishbone' hinge that saves your wrists from cramping, styling takes a fraction of the time. ghd's super-scientists found the optimum temperature for styling hair (which is 180 degrees, since you asked) at their facility in Cambridge, and ensured the device constantly maintains this temperature with their patented tri-zone technology.
When you heat your hair over 180 degreees, your hair essentially begins to cook from the inside out. To lock a style in place, you don't need to scorch it - you need to leave it so that as it cools, the style is kept in shape. Pinning curls up once you've run your styler through them will keep them bouncing much longer, for example.
Put simply? The styler can reduce hair breakage by over 50%, so no more post-styling guilt trips. Turning up the heat, it turns out, isn't the key to getting your dream hair.
And as for that mythical-sounding wishbone hinge? It's there to keep the plates aligned throughout the whole styling process. Adam Reed, ghd's Global Brand Ambassador, says ‘The hinge takes all the effort out of styling as it keeps the hair perfectly in place.", meaning neater, more even curls and no more unsightly kinks. In short, it's everything you want out of a hair tool - quick, kind to your hair and very, very chic.
Pick up the styler for £165 at ghd.