As a kid who grew up in the nineties, I still remember the day our household upgraded from straightening our hair with an iron (yes, really) to using a ghd. It was the turn of the millennia and my cooler, older sister presented us with an all-black, gold plated hair tool that was about to change our hair game for good. A lot has changed since the brand launched its revolutionary Korean-inspired tool to market 24 years ago, and while the trailblazing ghd Original Hair Straightener is still available to buy today (testament to its brilliance), the pioneering haircare brand has widened its portfolio of straighteners to include new-gen stylers and my personal favourite is the ghd Platinum+ Hair Straightener, which is now just £144.39 (was £239) in the Amazon Prime Day sale.
As one of the biggest shopping events of the year, there are a number of stellar beauty deals up for grab. If you are unsure of where to make a worthy investment, I'm here to remind you that the ghd Platinum+ Hair Straightener is a smart choice. On offer with a 40% off discount, making a play for this leading industry pacemaker isn't just easy on your pocket, but on your hair, too.
ghd defines this particular innovation as its 'smart hair straightener'. Smart how exactly? It is built with an ultra-zone™ that features predictive technology, which cleverly recognises the thickness of your hair and the speed at which you are styling in order to deliver the optimum temperature of 185ºC (AKA ghd's research-backed sweet spot). It also measures temperatures 250 times per second byway of infinity sensors embedded in the plates to adjust the heat and power according to your hair needs. The result is 70% stronger hair, 75% more shine, and 2x more colour protection, according to the brand's survey results.
My honest thoughts on the ghd Platinum+ Hair Straightener
Sameeha Shaikh, beauty writer, says: 'I am a real ghd stan. I was only seven when the brand launched and yet when the ghd Original Hair Straightener made its way into our home, I was acutely aware of the fact that it was a prized possession that we were lucky to have. Now 31, I still reach for the brand's bestsellers and when I want a super sleek straight look I reach for this like second nature. It instantly takes my hair from fluffy and wavy to smooth in one quick pass and I'm usually done and dusted within 10 minutes, not bad considering I have ultra long, thick lengths. But it's the versatility of the tool I love most, if I want to switch things up, the rounded barrel (another notable upgrade from the OG straightener) makes it very easy to create glossy curls and waves. There is good reason why ghd has owned the hair straightener market for two decades and this tool is the proof.'
Shop: The ghd Platinum+ Hair Straightener
Now available with a 40% discount, if you are looking for a worthy investment amid the Amazon Prime Day sales, this straightener should be at the stop of your list. Defined at the haircare pioneering brand's most 'smart hair straightener', it controls power and temperature throughout every styling session to ensure your specific hair needs are met. If glossy, smooth, healthy locks are your MO, look no further.
Sameeha Shaikh is Grazia UK's Beauty Writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).