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Searches for '90s blonde' have jumped by 100% in recent weeks according to Google and it's not hard to see why. The unapologetically blonde look - subtle dip-dyes and balayage need not apply - comes with a side of shine and a whole lot of root lift. The trend's ultimate muse? Clueless' Cher Horowitz. Think Beverly Hills highlights - sun-bleached rather than sun-kissed- and a fluffy, fresh blow-dry. It's time for a revival.
Unlike other hair trends that are predicted to dominate 2022 - like the baby beehive and the wolf cut - this is style that's hooked on polish. It's meant to look expensive. Celebrity hairstylist and Jerome Russell brand educator Jason Collier says, 'this look brings back the luxe blonde shades we became used to seeing in the 90s, think bouncy blow-dries and soft honeyed colour with highlights.'
When lightening your hair, the best course of action is always to book in with a professional that you trust. Bring in some visual inspiration - get screenshot-ing those Clueless stills! - and discuss during your consultation. If, however, you are both adept at applying box-dye and adamant that you're going to get the look at home, Collier recommends first achieving a blonde base with Jerome Russell Bblonde Natural Blonde 9.13, £8.99, if you are going from dark to blonde. 'The pure colour adds natural depth and shine, whilst the bond-building formula nourishes hair as it colours, delivering long-lasting results.'
And if you already have blonde hair? 'Add some highlights into the front sections of your face and chunkier ones throughout to create the dimensions needed for that fluffy blonde volume,' he says, 'try the Jerome Russell Bblonde Blonding Brush, £19.99, which gradually lifts your hair colour, which ensures that you're very unlikely to over-lighten your lengths. The brush tool also makes for incredibly precise application.'
As for the blow-dry? Scroll on down:
Browse: The 90s Blow-Dry Kit
Browse: The 90s Blow-Dry Kit
1 of 3Revlon Pro Collection One Step Dryer and Volumiser, £59.99
This 2-in-1 blow-dry and volumising hit the big time on TikTok for good reason. It's a time-saving tool that helps deliver volume close to the root, as well as curl to the ends. Thought you couldn't get that freshly blow-dried look at home? Think again.
2 of 3Jerome Russell Bstyled Blow Dry Balm, £6.99
Run a small amount through your hair before blow-drying to protect your hair against the heat styler. Prone to flyaways? This lightweight balm tames them without weighing hair down.
3 of 3Briogeo Vegal Boar Bristle Brush, £24
This brush has all the polishing and smoothing benefits of a traditional boar bristle brush without any of the animal-derived elements. It's the key finishing touch to a fluffy 90s blow-dry.
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