Only 2% of the world’s population are naturally blonde. Which means that for the rest of us (who aren't naturally so but prefer to be on the light side), we have to rely on our beloved hairdressers and a lot of bleach. And while nothing beats that fresh-out-the-salon colour, if lockdown has taught us anything, it’s that there are myriad ways to maintain and freshen up those locks in-between salon visits at home. From root concealer to pigmented shampoos, we’re spoilt for choice in the colour maintenance department. And it’s the latter, pigmented purple shampoos, that can really make all the difference for bleached blondes.
One blonde, who's in the know about the power of purple shampoo, is Selling Sunset’s Christine Quinn. Here, she talks us through her entire haircare regime and the products she relies on for maintaining that creamy, glossy colour.
‘I have always had a hard time getting rid of brassy and yellow undertones while maintaining a healthy texture,’ Christine tells us, ‘especially when on holiday, going in out of the ocean and swimming pools.’ Her saviour? 'I discovered the new Blond Absolu range from Kerastase while away in Croatia and I love it,' says Christine.
The range from Kerastase is specifically designed to treat blonde hair and includes a purple shampoo, conditioner, mask and heat protector spray. 'First, I'll use the Bain Ultra-Violet Purple Shampoo, £19.95, and leave this on for a few minutes before rinsing off and following it up with the Blond Absolu Masque Ultra Violet Treatment, £30.90,' adds Christine. And what about that glossy finish? 'I'll use Shu Uemura's Essence Absolu Oil, £44.75, on my hair when it's wet as well as after styling to keep it super shiny and frizz-free.'
SHOP: Christine Quinn's Go-To Hair Products
Christine Quinn Haircare Saviours
1 of 3Kérastase Blond Absolu Bain Ultra Violet Shampoo, £19.95
2 of 3Kérastase Blond Absolu Masque Ultra Violet Treatment, £30.90
3 of 3Shu Uemura Art Of Hair Essence Absolue, £44.75
SHOP: Best Purple Shampoo Alternatives
Best purple shampoo alternatives for blonde hair
1 of 5Olaplex No. 4p Blonde Enhancer Toning Shampoo, £20.80
If you're a A) blonde, and b) a fan of Olaplex's No.4 Shampoo, you'll love this. The brand's first foray into purple shampoo is a good one indeed, combining purple toner with their signature repairing blend. What other shampoos can say that they tint and fortify simultaneously?
2 of 5Oribe Bright Blonde Shampoo, £35.60
Cult brand Oribe not only has great bathroom shelf appeal, but the purple shampoo also contains the optimal amount of violet pigment to banish yellow tones and boost any natural highlights.
3 of 5Fudge Professional Purple Toning Shampoo, £9.99
This purple shampoo is a serious workhorse; expect serious shine and considerable colour correction from this salon-favoured brand. It gives a shot of icy blonde and makes quick work of neutralising brassy tones after just one wash.
4 of 5Aussie Blonde Hydration Vegan Purple Shampoo and Conditioner Set, £18.95
Dull hair? Never, not with the Aussie Blonde Hydration purple shampoo. Use it every time you wash your hair to kick brass to the curve and revive your crowning glory - a real wake-up call for blondes.
£12.67
- Rrp: £17.95
5 of 5offer John Frieda Violet Crush Intensive Purple Shampoo, £7.99
Crush brassy tones for cooler, brighter blonde in one use. With crushed violet and blue pigments, this rich formula purple shampoo instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde.
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