Huda Kattan Has Launched A Line Of Hair Extensions With Middle Eastern Women In Mind

Huda Kattan is an unstoppable force in the world of beauty. With the internet's most popular beauty brand now firmly back under her belt – she recently regained full ownership of her namesake line Huda Beauty, making it one of the few beauty brands to be fully self-funded, privately held and family owned – Kattan is getting back to what she does best. Namely, dominating the industry with game-changing, community-driven, quick-to-go-viral products like her new Faux Filler Jelly Oil, £21, and Lip Contour Stain, £22, which ahead of launching later this month, have already spiked Google searches by 5,000%. We're not surprised, The Cosmetify Index Q1 2025 crowned Huda Beauty the top-ranking beauty brand based on social following, engagement, and number of Google searches. And there's more. Kattan has announced a collaboration with premium hair extension brand Beauty Works.

Already a trusted favourite among the likes of Maya Jama and Molly Mae-Hague, who both have existing collections with the brand, the new Beauty Works x Huda Collection is one of Beauty Works' most anticipated partnerships. Focused on fusing high-performance with an ultra-glam finish (both undeniably synonymous with Kattan's own business values) the collaboration offers up salon-professional clip-in extensions in five exclusive multidimensional shades that are inspired by the beauty doyen's own Middle-Eastern heritage.

Taking to TikTok to reveal the collection, Kattan said, 'I wanted to do something to highlight women in the Middle East, so we did colours that we thought were really, really unique to this region.'

Personally curated by Kattan, each shade has been designed to flatter a wide range of hair tones and textures: Midnight Kohl is an intense natural black, Arabia Doll is a deep brown with warm undertones, Huda offers dark brown roots with caramel highlights, Desert Dune is for brunettes with bold lowlights and blonde highlights; and Spiced Oud delivers soft brown roots.

Beauty Works has been delivering salon-grade, luxury hair extensions since 2009 and has gathered a loyal celebrity fanbase along the way, while Huda Kattan's community continues to grow. This launch has been a long-time coming. 'This is also something our community has been asking for for the longest time,' says Kattan, 'we are constantly seeing it in the comments section, like "when are you bringing hair extensions out?", and to be honest Beauty Works owns the market there, they genuinely own the market. I always have to transform my hair, I have to do so many different things, and Beauty Works has always been for me the number one choice without a doubt,' she adds.

The result is a new era of luxury hair enhancements, including the expertly developed Barely There® Clip-In Collection, which can be bought in 15 bestselling Beauty Works shades as well as Kattan's personally developed ones. Available as a seven-piece clip-in set, from £199, in three lengths, 18” (160g), 20” (180g) and 22” (200g); or as part of a Mix & Match range which spans a two-piece, two-clip face framing Mini set, from £24, a three-clip weft Duo, from £60, and a single four-clip weft Volumiser, from £42.

Responding to a specific gap in the haircare market, Kattan notes, 'I had this idea and I just threw it at [Beauty Works] - I love them so much, they are so fun to work with. A lot of women, especially in the Middle East, don't want to colour their hair but they want to be able to experience maybe highlights.' Armed with this knowledge, Kattan developed the Mix & Match range which creates ample opportunity for women to switch up and personalise their look without the damage that comes with bleaching hair regularly.

Our Honest Thoughts On The Beauty Works x Huda Collection

Sameeha Shaikh, beauty writer, says: 'I have ultra-long hair but it isn't as thick or dense as it once was. While I don't rely on hair extensions day to day, I do reach for them on special occasions when I want my hair to look as thick and luscious as it was a few years ago. After trying out the new Beauty Works x Huda collection, I can safely say I've found my new go-to for weddings, fancy dinners and any other occasion where a full glam moment is the brief. The extensions are high-quality, easy to fix in and totally undetectable once I have brushed them through with my natural hair. I like to wear mine wavy to match my natural texture and these took to my Dyson AirWrap beautifully. I found my perfect shade match in Arabian Doll, a deep brown with warm undertones. It's no wonder Huda Kattan fans have been begging for a hair extension line from the beauty mogul - these are nothing short of brilliant.'

Shop: The Beauty Works x Huda Collection

Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).