Alexa Chung Just Confirmed This Fiery New Colour As The Hottest Summer Hair Trend

Meet the new-season, fashion-forward hair hue of 2024

Alexa Chung

by Sameeha Shaikh |
Updated on

Here on Grazia's beauty desk, there are a few people we always turn to for hair inspiration. Jennifer Aniston, for when we want to nod to the nineties. Diana Ross for her ever evolving big, beautiful hair. And then there is Alexa Chung. As a true British It Girl, the TV presenter has become synonymous with effortless, undone, cool-girl hair. The sort of hair that we all wish we could rock day-to-day. What we love most though is that she's not afraid to experiment with her locks. We've seen her with a choppy bob, a wispy fringe but we hardly ever see her change up her signature dark brown hair colour. Until now.

Yes, Alexa Chung has traded in her chocolatey tresses for her a lovely dark copper. She first debuted the head-turning colour when she stepped out at The Serpentine Gallery Summer Party 2024 in June,wearing a shamrock green Nensi Dojaka dress which perfectly complimented her new fiery ginger lengths.

Taking to Instagram, Chung thanked her hairstylist and founder of Bleach London, Alex Brownsell for 'making my hair ginger chocolate or whatever it is we should say to describe it. It is the same colour as the Gin Gins sweets I’m addicted to. Electric brown? Gingey brun?'

And, she's currently rocking the chic colour at this year's Wimbledon.


Chung may be finding it hard to define her hair colour but she's given it a good go. A quick scroll through her Instagram throws up a whole host of captions where the A-lister has teased us with food-themed emojis that allude to her new colour. There's the ginger root and a strawberry, and even a peach. We're coining it flaming peach. Thanks for the inspo Alexa!


Chung's take on copper is subtle and nuanced with multidimensional flecks of light and dark tones running throughout. The result? Understated and totally wearable, much like Chung's fashion aesthetic. It's a sentiment shared by Moe Harb, hair colour expert at Beauty Club London. 'One particular colour that’s become increasingly popular is ginger, and this subtle red tone is predicted to be the "It" colour of the season.  While many people prefer to go for blonde hair in summer, this can be very high-maintenance, especially for those with darker hair. Opting for ginger is the perfect compromise to achieve lighter hair that feels more summery but with less maintenance required.'


Trust the fashion queen to be leading the charge with the colour of the moment. She's not alone though. Copper-toned reddy hues have taken over our social feeds with a slew of celebrities swapping their natural deep colours for something a little lighter and warmer, CC: Miley Cyrus and Dua Lipa, who are currently sporting flaming locks.


Tina Mehmi, colour educator at Rush, had this to say on the hot summer trend: 'Red is having a moment this summer and we will see a flux of red tones becoming popular, from super soft, pastel like apricot hues to cinnamon coppers and fiery reds, too. The great thing about copper is that if you do not want to wear this all over, it looks great painted onto hair via balayage or highlights to brighten your base and add dimension and a glow to your hair.'

Want to try red but unsure where to begin? Harb advises working with the right shades based on your natural hair and skin tone. 'For those with darker hair, like Alexa Chung, opt for warmer, coppery tones. These red hues can be perfectly blended with darker roots to create a beautiful, natural-looking ombre. However, those with pale skin and fair hair may find strawberry blonde tones more complimentary.'

Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).


Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us