On the hunt for the latest viral beauty product? Head to TikTok! The video sharing app is well known for its ability to churn out one “it” product after another – lest we forget the cult of the Saie Glowy Super Gel, £22, the Maybelline Instant Anti Age Perfector 4-IN-1 Glow, £12.99, and Burberry's Her EDP, £49. But the latest to reach the dizzying heights of social media fame? Well, it’s quite possibly the most surprising yet. Enter the £1 shampoo taking TikTok by storm.
Revealed: The £1 Shampoo Going Viral On TikTok
SHOP: Alberto Balsam Raspberry Shampoo
www.boots.com
TikTok have gone wild for Alberto Balsam's Raspberry shampoo thanks to its ability to leave behind lasting scent and soft, supple strands.
Pros
- Long-lasting fragrance
- Silicone free
- Contains Vitamin B5
- Suited to all hair types
Cons
- Packaging doesn't feel very chic (but for £1 who are we to argue)
Rachael Martin, beauty editor:
'I religiously stick to Pureology products. I adore the spa-like scent, the creamy texture, the light lather and the fact they’re gloriously sulphate free. So it's fair to say I didn’t have high hopes about testing a shampoo that costs the same price as a can of Diet Coke, but, anything in the name of beauty journalism, so I persevered. The first thing I noticed about the Alberto Balsam Raspberry Shampoo was the colour. It's very pink and doesn't exactly feel like the height of sophistication. But this is hardly a deal breaker - it's £1, after all. It's the scent that hits next - think a heady mesh of sugar and raspberries that feels sickly initially, but becomes more subtle (and actually quite lovely) as the day wears on. In shower the shampoo lathers up easily, leaving strands that feel clean and void of any dry or brittle texture- there's the addition of moisturising Vitamin B 5 to thank for that. I followed with a dollop of the complementing conditioner (also £1) and then rough dried my hair. And I really was pleasantly surprised. My hair did feel shinier and it did feel softer. I'm prone to tangling and a frizzy, lifted cuticle and both bugbears were minimised. While I don't think I'll be swapping out my beloved Pureology any time soon, there's no denying the sulfates present in the Alberto Balsam Raspberry Shampoo gave my hair a good old cleanse, stripping away some much needed build-up. No wonder it's a viral hit.
Before and after results using the Alberto Balsam Raspberry Shampoo.
Overall rating
A heady fragrance, generous sized bottle and impressive results? All for £1? TikTok does it again.
Rachael Martin is Grazia’s Beauty Editor where she covers all things beauty, health and wellness