Hot on the heels of her blonde bombshell debut at the Cannes Film Festival 2025, Bella Hadid has wasted no time making headlines once more, this time for the UK launch of her fragrance line, Orebella. After a buzzy initial release State-side, which left many of us Brits clamouring for the chance to try Hadid's first-ever foray into beauty, the wait is finally over - the brand has exclusively dropped at Selfridges, marking its first phase of international expansion.
Pronounced 'aura-bella', Orebella (styled ‘Ôrəbella) is made of four otherworldly looking scents: Window2Soul, Salted Muse, Blooming Fire and Nightcap. Even at first glance, this is no run-of-the-mill celebrity beauty brand. More sensorial than sickly sweet, Hadid's take on the fragrance world is loaded with intention. Leaning into her own personal experiences, the brand's ethos is set on redefining the fragrance category. Orabella leans into 'The Skinification of Scent' (or skin-first perfumes), where scent is reimagined as being a part of your skincare routine rather than the final beauty step of the day.
The line up was consciously crafted as an answer to Hadid's own skin sensitivity to traditional fragrances. The innovative clean, vegan, alcohol-free offerings blends high-quality essential oils with a skin-loving base to create a 'bi-phase' formula, that's two layers: a top layer of aromatherapeutic essential oils and fine fragrances, and then the brand’s proprietary scent-extending Ôrəlixir™ base, which boasts a nourishing cocktail of snow mushroom and five moisturising oils (think: camellia, jojoba and shea) that makes skin glow. Far from being a quick spritz-and-go, the nature of the fragrance means you'll need to take your time with it. First shake to activate, which combines both layers of the juice for seamless scent-filled application, then rub it into the skin for a grounding moment of self-care.
The story behind the brand is one that is intrinsically personal to Hadid. Its origins story can be traced back to Hadid's family farm where she grew lavender and distilled oils to create her own essential oil blends and bespoke olfactive concoctions that functioned as healing rituals. But when turning, what she calls, her 'art project' into a fully fledged product, Hadid enlisted the industry's most esteemed noses from world-leading fragrance houses Firmenich and Robertet, to create a set of genderless and ageless scents that are inspired by nature and intended to enhance our individual auras.
My honest thoughts on Orebella
Sameeha Shaikh, beauty writer, says: 'By now we are almost always primed to anticipate a new celebrity beauty brand at any given moment, and while some feel like a failed attempt to capture the beauty zeitgeist, Orebella is anything but. If you've been following Bella Hadid on socials for as long as I have, the brand will feel entirely authentic. Whether it's the angel numbers she frequently posts on social media now being etched into each of the bottles or the fact that Salted Muse is inspired by her Palestinian heritage, her soulful and intentional approach from packaging to formula is immediately felt. As someone with very reactive skin, I was keen to see how the brand's revolutionary, first-of-its-kind skin perfumes would perform on my skin type and I'm happy to report they did not disappoint. Once you shake the bottle to combine the dual layered formula, the mist spritzes much like any other perfume but leaves a nourishing, comfortable second skin veil that smells refined and sophisticated. I immediately took to the brand's aphrodisiac Nightcap, which brims with warm cardamom, creamy vanilla and earthy sandalwood and leaves a slight sheen to the skin. While full bodied and potent as far as ingredients are concerned, the scent develops subtly and slowly for a wholly uplifting experience.'
www.selfridges.com
What the brand says: A revolution in the fragrance category, Orebella blends clean, vegan, and alcohol-free parfum with skincare-quality ingredients for fragrances that hydrate and cater to sensitive skin. The skin perfumes are long-lasting, develop throughout the day and provide an energy shifting sensorial experience.
What we know: All four fragrances: Window2Soul, a sheer floral; Salted Muse, a woody marine; Blooming Fire, a warm floral; and Nightcap, a more-ish spicy scent, are formulated with bi-phase' formula : a top layer of aromatherapeutic essential oils and fine fragrances, and then the brand’s proprietary scent- extending Ôrəlixir™ base, which boasts a nourishing cocktail of snow mushroom and five moisturising oils (think: camellia, jojoba and shea) that makes skin glow.
Sameeha Shaikh, beauty writer, says: 'As someone with very reactive skin, I was keen to see how the brand's revolutionary, first-of-its-kind skin perfumes would perform and I'm happy to report they did not disappoint. Once you shake the bottle to combine the dual layers, the mist spritzes much like any other perfume but leaves a nourishing, comfortable second skin veil that smells refined and sophisticated. I immediately took to the brand's aphrodisiac Nightcap, which brims with warm cardamom, creamy vanilla and earthy sandalwood and leaves a slight sheen to the skin. While full bodied and potent as far as ingredients are concerned, the scent develops subtly and slowly for a wholly uplifting experience.'
Pros
- Formulated for sensitive skin
- The first-of-its-kind perfume keeps skin hydrated with a long-lasting scent
Cons
- Bottle cap can be tricky to remove
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
