There are ample ways to celebrate your 30th birthday – a private dinner with your nearest and dearest, a a weekend getaway, a spa staycation, or a big bash? But for Lush, turning 30 means offering its loyal fanbase a new way of falling in love with its bestselling ethical beauty buys all over again. To mark a new milestone in the company's history, Lush has concocted a limited-edition range of five body sprays that celebrate the brand's knack for delicious smelling products – let's be honest, you can smell a Lush store from a mile off.
'Fragrance is central to so much of what we do at Lush,' says Lee Howes, fragrance lead at Lush. In fact, the brand boasts three in-house perfumers including Mark Constantine, one of the founders of Lush, as well as Emma Vincent and Alina Gliwinska.
'We’re very passionate about how scent can shift, shape and influence the way that we feel and it’s a careful consideration in every product at Lush to create a moment, spark a memory, or enhance an emotion. Our Body Sprays have seen huge success the last few years, and we wanted to celebrate this by highlighting some of the key fragrances from across our history in this format as a way to look back on how far we’ve come in three decades,' adds Howes.
While the collection isn't Lush's first brush with body sprays, when cooking up the newest scents Lush looked to its customers to identify the key product fragrances they loved between 1995 to 2025 to encapsulate a specific moment in time. They landed on Super Milk, Blue Skies and Fluffy White Clouds, Karma, Strawberry Feels Forever, and Stormy Weather.
Karma, £30, for example, was one of the first perfumes Lush launched in 1995 and has remained a global best seller ever since, while Super Milk, £32, captures the moment Lush's hair primer (the Super Milk Conditioning Hair Primer, £15) launched in 2020 and spread like wildfire on TikTok and beyond.
Together, the five body sprays function much like a time capsule of the brand's best moments. Though, Mark Constantine, Lush co-founder and perfumer, assures me that he is most 'proud of us hitting the milestone of raising £100m for grassroots charities across the globe - that was a hell of an achievement.'
Shop: Our Favourite New Lush Body Spray
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What the brand says: 'A moreish, irresistible blend of candy-coconut scents with biscuity citrus and almond. An incredibly popular fragrance taken from our viral sensation and award-winning hair conditioning spray of the same name. We’re just a little bit proud of this one…'
What we know: If you loved the Super Milk Conditioning Hair Primer, £15, as much as we (and the whole of the internet) did, you will likely fall for the body spray iteration, too. Loaded with a candy-sweet scent, creamy vanilla, almond and tonka, this moreish scent is just asking to be laced all over.
Lee Howes, fragrance lead at Lush, says: 'The viral hair primer first launched in 2020 as part of a wider focus on afro hair care, and in recent years has really boomed to become one of our most popular products. It’s fresh and sweet with a slight creaminess, and is consistently the product scent that gets most requested in a wearable fragrance. We’re always incredibly thankful for the people who shop with us and really enjoy our products. This is for them!'
Pros
- Easy spray all-over nozzle
- Viral scent
Cons
- Not ideal for travel
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
