Mother’s Day, it’s an important date in the calendar. After all our Mum’s do so much for us (and have done so all our lives). So, when Mother’s Day comes around it is the perfect opportunity to show her how much we love and appreciate her.
This special Sunday is a day to celebrate all the amazing people who have stepped up, nurtured us, cared for us, and supported us.
What are we going to get them? Chocolates? Perhaps a bouquet of their favourite flowers and a beautiful card filled with sweet words. And what about the showstopper? That wow present that will delight and surprise them.
Let us introduce you to Prada Paradoxe. When luxury Italian fashion house Prada launched its new women’s fragrance, Prada Paradoxe, it became an instant perfume icon.
The scent is modern, more-ish and the fashion-forward bottle more than levels up too. With Emma Watson (actor, humanitarian, and U.N Women Goodwill Ambassador) as the face of the brand, Paradoxe has already achieved star status in the beauty sphere.
The Paradoxe campaign was Watson’s directorial debut. Not only did she write and model for the commercial, but she also stepped behind the camera for the film, which tells the story of the fragrance and explores what it is to be a woman, what it is to be a paradox.
Paradox. Perhaps there is also no other word that best defines a mother. Caring and warm, yet strong and fiercely protective. Always busy and on the go, yet calm and reassuring. Mothers play so many roles, at home, at work, as individuals. Mother's Day is a time to celebrate the breadth of what being a mother embodies and make mums across the country feel seen. Prada Paradoxe is arguably an ode to one of the greatest icons in our lives.
Delicate and light, this new Eau de Parfum opens with crisp notes of neroli, carefully extracted just as the flower blossoms. Amber accords, vibrant and warm, sit at the heart of the scent. The new musk molecule developed for the fragrance lend the base a subtle intensity - unforgettable, and long-lasting.
The bottle - a reflection of the brands iconic logo - is perfectly Prada. Paradoxe is also their first refillable fragrance. Sustainability is of utmost importance to Prada. This focus on sustainability spans the brands entire fashion and fragrance portfolio.
Celebrate Mother’s Day with Prada Paradoxe: the new refillable fragrance for her.
Purchase Prada Paradoxe at John Lewis.