When I think of a fragrance that perfectly captures the essence of summer, one name immediately comes to mind - Marc Jacobs Daisy. A single spritz of the original, petal-laden scent transports me to a sun-drenched meadow, tumbling through wildflowers alongside those cotton nightgown-clad Daisy girls. It doesn't get more dreamy.
Since its launch back in 2007, Daisy has remained a firm favourite among fragrance lovers, continuing to be the brand’s best-seller. The bottle alone is a thing of beauty. The lid is adorned with a gorgeous, oversized bouquet of daisies and has been perfectly perched atop my dressing table for years now.
It’s no surprise, then, that Marc Jacobs has released numerous iterations of Daisy over the years. And you best believe there have been many. From limited-edition versions that lingered for just a single season, to long-term favourites that have become bona fide cult classics in their own right, the appetite for Daisy shows no sign of faltering. Just look to the recent viral status of the latest Marc Jacobs Daisy Wild Intense Eau de Parfum Spray, £121.

Whether sweet and gourmand or light and floral, there’s something to suit every taste in our curated edit of the best Marc Jacobs Daisy perfumes. They may each be unique, but rest assured, every one is infused with that signature, unmistakable hit of nostalgia.
Now whisper it- ‘Daisy, Daisy, Daisy…’
Shop: The Best Marc Jacobs Daisy Perfumes 2025
BEST FOR LONGEVITY

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Rachael Martin, beauty director says: 'If you’re in search of a refreshing, floral fragrance that captures the feeling of a golden summer evening (think a delicious, countryside breeze and a crisp glass of wine in hand) then Daisy Wild Intense might just be the ticket - it's the latest addition to Daisy’s repertoire and it's already been met with rave reviews. One spritz feels like an escape from London- which, when it's this muggy, I'm all about. A misting opens with bright notes of banana blossom, before unfurling into a cocktail of creamy jasmine and tuberose. There florals feel full-bodied and luxurious, yet never overpowering. There's then a warm, comforting base of amber and sandalwood, which lends a soft, woody richness. It's familiar, and almost nostalgic. There's a real comfort there. What really sets Daisy Wild Intense apart is its staying power- the clue, of course, is in the name. A light mist in the morning lingers gorgeously and still manages to reel in compliments come evening. If you’re after a scent that feels both carefree and considered- this might just be your new summer staple.'
Pros
- Long-lasting
- Layers beautifully
Cons
- If you like a more muted scent then this isn't for you
BEST FOR GOURMAND NOTES

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Rachael Martin, beauty director says: 'If you're partial to a sweet, almost sugary scent then you'll likely find favour with Marc Jacob’s Daisy Love Eau So Sweet. One spritz reveals pudding-worthy, gourmand notes of freshly picked white raspberries muddled together with delicate daisy petals. Then there's another unexpected layer- a mingling of honeyed sugar musks that takes things up an extra notch on the sweetness scale. I'll be teaming mine with a crisp, broderie dress. Sugary, girlish and romantic - it just makes sense.'
Pros
- Ideal for those who like a sweet, floral scent
- Currently on sale
Cons
- May not be as long lasting as some of the other Daisy scents
BEST ALL ROUNDER

Rachael Martin, beauty director says: 'The original Marc Jacobs Daisy has developed a cult following that remains strong all these years later. Originally designed with younger girls in mind (but still worn by women- myself included), it’s an instantly iconic spritz that works well no matter the season. It's fresh, airy, feminine, and youthful. It's clean, powdery and fresh. With notes of wild strawberry, red grapefruit, violet leaves, gardenia, jasmine, musk, vanilla, and white woods, this summery scent is ideal for first-time Marc Jacobs perfume buyers. Plus it's a scent that lingers beautifully - it's rare I can still smell something on my own skin by the end of the day. This always delivers.'
Pros
- An ideal way into the Daisy perfume franchise
- Great for every season
Cons
- Has become a popular scent
BEST FOR SUMMER

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Rachael Martin, beauty director says: 'Sunshine in a bottle is a phrase bandied about the beauty industry far too often, but in my opinion, Daisy Glow truly embodies this sentiment. It brings together top notes of bright white strawberry, gentle violet, and vibrant marigold, grounded by base notes of warm white woods and comforting vanilla. There’s even a hint of Parma Violets in there too which gives it that edge of nostalgia. And a moment, please, for the bottle. Unsurprisingly given Marc Jacobs’ track record, it's as beautiful as they come. Expect a sunny yellow glass bottle topped with a smattering of crisp white and vibrant pink flowers. Fresh, floral, and fun- you simply can’t go wrong.'
Pros
- Vibrant, summery packaging
Cons
- Limited edition - will sell out
Best for every day

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Rachael Martin, beauty director says: 'Soft florals and sun-soaked citrus is the order of the day where Daisy Ever So Fresh is concerned. Brighter and less sugary than previous Marc Jacobs scents (again, the clue was in the name) this one manages to feel both refreshing and crisp. Notes of mandarin, mango and pineapple settle onto skin beautifully, uplifted by the light, but comforting mesh of rosewater. The result is one of the more sophisticated Daisy offerings - it makes a statement, certainly, but isn't overpowering making it perfect for daily wear. My only gripe? It isn't as long lasting as other iterations, so a top up or two might be necessary.'
Pros
- A great day time scent
Cons
- Will need to top-up
Best for the evening

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Rachael Martin, beauty director says: 'For a deeper, more sultry take on Daisy, look to Dream. Blackberry, blue wisteria and white woods create a cosseting warmth, while grapefruit, pear heart and lychee provide an energising lift. Admittedly, the initial spritz doesn’t feel particularly luxurious- it reminds me, ever so slightly, of the body spray I used to wear at school. Not unpleasant, per se, but not quite what you might expect either. Still, you’d be foolish not to let it settle. The dry-down is where Dream truly shines. It becomes subtle, soft, and effortlessly luxurious. I'd say this is the most unique of the Daisy range and it works beautifully for the evening thanks to that depth.'
Pros
- Long lasting
- Deeper take on classic Daisy - more long lasting
Cons
- If you're loyal to uniformity, you likely won't favour the departure from the usual lid
- Smells better after dry down
Best for a more mature, elevated scent

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Rachael Martin, beauty director says: 'Cloudberries, daisy petals, driftwood and cashmere combine for a deeper, muskier, and altogether earthier take on the classic Daisy scent. The original powdery-ness remains, but this one has an extra layer of depth encouraged by the muddle of warming woods. I'd reach for this as the weather gets colder - it feels more elevate and intense.'
Pros
- A strong, long lasting scent that isn't overpowering
Cons
- If it's the sweetness of Daisy you like, this errs on the woodier side
Rachael Martin is Grazia’s Beauty Director. Originally from Northern Ireland, she studied English Literature at Queen’s University Belfast, before moving to London to pursue a career in magazine journalism