A question came up on the Grazia beauty desk last week- if we could only wear one fragrance for the rest of our lives, which would it be? My answer was immediate. Easy! Jo Malone London’s Peony & Blush Suede, £122. For me, this scent is the crème de la crème - it has everything I want in a fragrance. It’s elegant and floral, yet has a lingering depth thanks to the notes of red apple and jasmine. It’s the one perfume that never fails to garner endless compliments.
Interestingly, Grazia’s Head of Beauty, Annie Vischer, also named a Jo Malone London scent as her all time favourite - the Jo Malone London Poppy & Barley, £122 (a delicious muddle of red poppy, barley, bran and white musk) sparking a wider discussion about what we really want from our fragrances.
Although we all have different tastes, each of us are united in the fact we want show-stoppers. Scents that make heads turn in the street, yet still feel classic and understated. Jo Malone London feels like the ultimate go-to - it's a brand we consistently rely on for exceptional perfumes. Known for its exquisite fragrance pairings and layering potential, from the zesty brightness of Lime Basil and Mandarin to the dreamy, musky notes of Pomegranate Noir, it’s safe to say the Grazia beauty desk are loyal fans. Here’s our Grazia-approved edit of the best Jo Malone London fragrances to know now.
Shop: The Best Jo Malone London Perfumes 2025
Redcurrant, Raspberry, White Musk
Best for summer

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Rachael Martin, beauty director says: 'Sweet and scrumptious (with just the right amount of tartness) Jo Malone London's newest raspberry ripple scent has become the most coveted perfume pick for summer. Inspired by the British seaside (and the non-negotiable scoops of raspberry ripple ice cream that come with it) expect a blend of redcurrant, raspberry and white musk. One spritz offers a heady hit of nostalgia that manages to be both exciting and comforting. For those who love to fragrance layer consider teaming with Jo Malone London's Wood Sage & Sea Salt Cologne, £122 - like Raspberry Ripple, the bottle is delightfully presented in a beautiful blue pinstriped bow.'
Pros
- Sweet and lingering scent
- Develops beautifully throughout the day
Cons
- Best suited to summer
Williams Pear, Freesia, Patchouli
Best for bridal

Rachael Martin, beauty director says: 'If I want to smell fresh, bright and clean, then English Pear & Freesia is my fragrance of choice. Despite being described by Jo Malone London as “the essence of autumn,” I personally find it works beautifully all year round. A single spritz melts into the natural warmth of my skin to reveal comforting base notes of amber and patchouli. What follows is a delicate yet distinctive blend of ripe pears and soft white freesias. It’s a fragrance that manages to feel both gentle and striking at once. Effortless and endlessly wearable, this one is always on my dressing table.'
Pros
- Delicate scent - perfect for wedding day
- Excellent staying power
Cons
- Ideal trans-seasonal fragrance
Red Apple, Peony, Suede
Best for a feminine scent

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Rachael Martin, beauty director says: 'Gorgeous, gorgeous, gorgeous. A big claim, but this might just be my favourite scent of all time. For me, this just embodies romance and femininity. Pretty yet powerful, it strikes the perfect balance between heady florals and soft woods- there's the juicy crispness of red apple and the opulence of jasmine, rose, and gillyflower to thank for that. It’s sweet but never overpowering, and it transitions beautifully from day to night. I’ve genuinely never worn this one without receiving a compliment- often several. For that reason this is the one fragrance I always come back to. The sweetest shade of pink, bottled.'
Pros
- Layers beautifully with other fragrances
- Long lasting
- Ideal for those who like a romantic, feminine scent
Cons
- Is relatively popular

Pomegranate, Casablanca Lily, Guaiacwood
Best for an iconic scent

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Rachael Martin, beauty director says: 'One of the most instantly recognisable scents in the Jo Malone London collection, Pomegranate Noir is as dark and sultry as they come. The rich blend of pomegranate, plum, watermelon, and jasmine is further deepened by base notes of cedarwood, musk, and amber. The inclusion of guaiacwood creates an extra layer of sensuality while casablanca lily adds a subtle spice. The juice is a sensual, seductive muddle that smells incredible on both women and men. It's a true cocktail hour classic.'
Pros
- Pefect evening scent
- Unisex
- Ideal for a signature fragrance
Cons
- A cult classic - if you prefer something less recognisable you might want to avoid
Blackcurrant, Poppy, Barley
Best for a subtle statement

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Annie Vischer, head of beauty says: 'I started wearing Poppy & Barley when it launched way back when. And never stopped. I can't put my finger on it, it's like Pomegranate Noir's little sister, just as warm and sophisticated but more relaxed somehow. Pomegranate Noir (another favourite) is dressed to the nines, Poppy & Barley is chic loungewear, cashmere levels of softness. It's comforting and mellow. It's a safe scent, it wasn't devised with statement making in mind and yet it never fails to reel in compliments.'
Pros
- A softer, more subtle take on Pomegranate Noir
Cons
- Will need more frequent reapplication than some of the more intense scents

Lavender, Omumbiri Myrrh, Tonka Bean
Best for longevity

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Beauty writer Sameeha Shaikh says: 'On first spritz, you wouldn't be blamed for passing this off – it's soapy and somewhat unfamiliar, but once it settles onto the skin you'll quickly understand why it's one of Jo Malone London's bestsellers. An opening aromatic and earthy blend of camphor, honey, hay and lavender soon gives way to rich amber and Namibian myrrh, before landing on a piste de résistance base of warm tonka bean, vanilla and almond. The winning formula is both soft and sensual, yet incredibly present. But be warned, if your partner is anything like mine, he'll steal the bottle for himself...'
Pros
- Unisex
Cons
- A more expensive offering from the brand

Ambrette, Tonka Bean, Scarlett Poppy
Most addictive

www.selfridges.com
Beauty writer Sameeha Shaikh says: 'Described as 'moreish' and 'sweetly decadent' by the brand, this olfactive offering is bursting with top notes of ambrette, a heart of poppy accord and a base of tonka. Duly noted, it is certainly sweet, but balanced with the right amount of depth and warmth to ensure it won't offend, overpower or prove to be too much. TikToker James Atkinson agrees and in his review of the scent he notes, 'every time I wear this fragrance from Jo Malone London, people compliment me on it, but it's such an array of different people... I think I know why.'
Pros
- Intense, long-lasting scent
- Ideal for those who love sweet florals
Cons
- Reached viral status last year
Rachael Martin is Grazia’s Beauty Director. Originally from Northern Ireland, she studied English Literature at Queen’s University Belfast, before moving to London to pursue a career in magazine journalism