Move over saccharine caramel and coconut, because #FragranceTok (the corner of the internet where perfume aficionados suss the scents worth paying attention to) has declared the new note of the moment. Gone is the need for sugary sweet spritzes. Instead, there appears to be an internet-wide penchant for something altogether richer and more indulgent. Enter the not-so-humble cherry. While there’s definitely still a hint of pudding in there, there’s also a refreshing depth and indulgence that makes cherry-based fragrances feel altogether more opulent and sophisticated.
The joy? It’s in the versatility. Transcending the basic fruit fragrance family, perfumers are teaming cherries with an array of ingredients - think rich ambers, ouds and woods and fresh florals and citruses. So, while it looks like we're all reaching for our cherry scents this season, it’s worth remembering that there's a wealth of options out there brimming with complexity and individuality. With that in mind, find the very best cherry perfumes ahead — from Tom Ford’s now iconic Lost Cherry, to New Notes Latte Di Cherry.
Shop: The Best Cherry Perfumes 2024
Rachael Martin, beauty editor says: 'My TikTok account has been awash with creators professing their love for Tom Ford's Lost Cherry for weeks now. But one spritz later and I totally understand the fuss. While it's a popular fragrance (to say the least) it smells refreshingly unique on everyone - think a deep, heady blend of sour cherry, rose and sandalwood. It's sweet, yes, but there's a sultry edge there too that feels like the perfect date night spritz. Plus, you'll still smell it on your skin come morning.'
Cassie Steer, acting beauty director says: 'I discovered this brand in Liberty recently and although I’m not usually a fruity fragrance fan I found myself going in for a second spritz. This unisex scent is both naughty and nice with top notes of cherry (think glacier rather than a ripe-from-the-tree Morello) balanced by vanilla, tonka bean, amber and sandalwood to give it a plush, sensual grounding.'
Sameeha Shaikh, beauty writer says: 'If you're anything like me and adore all things oudy, musky and skin-like, cherry is certainly not on your fragrance note bingo cards. But Kayali, known for its delicious way with all things gourmand, has given me reason to reconsider the trendy fruity offering. Not least because it is laced with musky jasmine and warm guaic wood to balance the sweet with the spicy. Yum.'
For a truly unique scent that has the potential to be your new signature spritz, look to Juliette Has A Gun. The namesake scent 'Juliette' is a delicious blend of dark cherry, pink berry and jasmine. Expect the compliments to come reeling in.
Designed to make its wearer 'feel like a contemporary queen,' (we're serious) Q by Dolce & Gabbana is the epitome of modern femininity. Expect an initial hit of vibrant fruits with a delicate bouquet of florals. Then comes the depth. Cedarwood, musk and cherry combine for an intense, opulent edge.
Feminine, soft and considerably more subtle than traditional cherry scents, we'd expect nothing less from L'Occitane. The brand's best selling Cherry Blossom moisturiser and body wash come in the form of an Eau de Toilette, perfect if you are looking for a more delicate take on the trend.
Rachael Martin is Grazia’s Beauty Editor where she covers all things beauty, health and wellness.