If the last few turbulent years have taught us anything, it’s about the resilience of the beauty industry and the ever-growing consumer demand for more efficient and potent products, treatments, and experiences. In short, we want more bang for our buck and to know that we’re investing in the very best of beauty.
If there’s one retail space dedicated to enhancing the experience of beauty shoppers, it's Westfield, the ultimate destination for all our hair, beauty and wellness needs. If you've strolled through either Westfield London-based centres, located in White City and Stratford, you'll have come across their stellar beauty offerings housed in big, bright, global flagship stores, like the newly opened and highly anticipated Sephora store, as well as concession stands dotted around the centres. But things are set to become even more exciting.
This month, Westfield London White City and Westfield Stratford City will play host an exclusive pop-up store, featuring industry-leading brands like M·A·C Cosmetics, Kiehl's, Neal's Yard Remedies and Too Faced (to name a few). Running from 16th-24th March in Westfield London White City and 23rd-26th March in Westfield Stratford City, the Beauty Edit Pop-Up will give beauty shoppers an unprecedented opportunity to explore brands, enjoy consultations with experts, immerse themselves in free beauty treatments, try out the latest beauty looks, take advantage of exclusive offers and take away free gifts.
The eclectic array of brands taking part in this exclusive, free event is testament to the range of new and existing beauty retailers that call Westfield home, and each will be on hand to showcase its own version of unmissable experiences and offers.
Household name M·A·C Cosmetics will be offering complimentary Studio Fix Fluid shade-matching services at Westfield London White City's Beauty Edit Pop-Up, while experts from Margaret Dabbs London will be primed to provide complimentary hand massages followed by a luxury treatment mask – which makes for a sneak peek of the brand's unique Supreme Manicure with Treatment Mask, available at its clinic located inside John Lewis White City.
Speaking of clinics, Space NK will be hosting The Clinic by Space NK (a must-visit for skin obsessives), which will see the beauty giant showcase with four fabulous brands to bring you four unique skin experiences: Japanese-inspired skincare brand Tatcha will be offering skin consultations, followed by bespoke skin ritual and mini facials; Patchology will be talking through its 5-minute technology and giving you the chance to try its transformative eye gels, face, and hand masks; experts in natural hair Bread will be schooling us on textured hair; and award-winning bodycare brand Mirror Water has complimentary hand and arm massages at the ready.
What’s more, Too Faced will be showing us how to inject pretty pops of colour into our make-up looks and is offering 20% off in the Too Faced store at Westfield Stratford City to those who pick up pink wrist bands in the Beauty Edit Pop-Up on 25th and 26th March.
Going big on its commitment to climate-positivity, Westfield will reward customers for their eco-conscious efforts. With a recycling drop-off point with Neal’s Yard Remedies which will be exchanging your empty beauty containers for a full-sized product from their very own range. Now that's a feel-good treat.
Take a look to see how our Head of Beauty Joely Walker got on when she went down for the opening.
For more information, visit www.westfieldbeautyedit.com.