On March 28th, the Grazia Beauty team journeyed to Westfield in Shepherds Bush to host a private event for Grazia Beauty Club members at The Beauty Edit, Westfield's ultimate hub for everything related to hair, beauty, and wellness.
During the event, our Beauty Club members indulged an array of luxurious beauty experiences offered by top-tier brands showcased at Westfield Shephard's Bush shopping mall. Additionally, members were treated to an exclusive selection of premium beauty essentials from renowned names like Elemis, Sephora, Dr. Paw Paw, and Colour WOW, all elegantly presented in the adorable The Beauty Edit branded tote bag. They were also accompanied by canapes, welcome drinks and a posy of flowers from My Lady Garden, ensuring they left the event feeling pampered.
Global beauty powerhouse, M.A.C Cosmetics offered a 'match my makeup' service, inviting Grazia Beauty Club members to experience precise lipstick and foundation shade matching using state-of-the-art scientific technology followed by a mini makeover.
At the Elemis Skin Studio, members had the opportunity to have their skin health thoroughly analysed and discussed using Elemis' advanced skin detection technology. Rituals provided complimentary hand and arm massages, using special techniques to soothe tense hands and forearms. At the Nail Station, members were treated to complimentary manicures tailored to match the perfect nude for every skin tone, using Essie products.
Grazia Beauty Club members were invited to a 30-minute session where they learned to craft their unique natural fragrances. The relaxing session covered perfume notes, scent families, essential oil selection, creating scent narratives, blending techniques, and precise measurements. Members had the opportunity to take home their custom perfume blends.
The Beauty Edit was supporting Beauty Banks with a beauty exchange initiative. At the event, attendees could access a pick-and-mix wall of travel-sized beauty products in exchange for donations to Beauty Banks. Beauty Banks provide personal care and hygiene products to people in the UK living in hygiene poverty via registered charities like Foodbanks, refuges and homeless facilities.
To finish of the evening, members could enjoy playing and winning complimentary Kiehl's products at their prize grabber machine. Afterwards, they could visit the Grazia photo pod to capture their imitation cover shoot photo and receive a printed or digital copy to share on social media, creating lasting memories of the evening.
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