Let's be clear, Boots has transformed the high street. Once a place for last-minute household essentials, it has quietly evolved into a sophisticated shopping destination for the beauty obsessed. Yes, you can now pick up an ancient Chinese-inspired Gua Sha sculpting tool alongside your meal deal. Much of that is down to Boots maintaining its beauty authority on the high street, moving with the times it has ensured its shelves brim with all manner of cult classics, trending new launches and new-gen beauty tools. But the best part? Even with said authority, it remains loyal to high street customers by offering up beauty for all budgets. Case in point: Boots Beauty Advantage Week.
From Wednesday, 1st May to Tuesday, 7th May, Boots will be running a series of exclusive daily offers with each day bringing a surprise new deal. The week-long event will give keen shoppers a chance to save on more than 1000 beauty products both in-store and online, plus some of our beauty faves will be up for grabs for just £10 online.
For those of us with a Boots Advantage Card and the Boots app, this is where our brand allegiance pays off as offers are only available to those who have signed up. And it's certainly worth it. While the particulars of each deal won't be revealed until the day of, what we do know is Boots is a perfectly curated microcosm of the vast beauty landscape meaning there will be plenty to choose from. Need help narrowing down your search? Our beauty editors have rounded up the best beauty buys available at Boots now.
Shop: The Boots Sale Best Buys
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**Sameeha Shaikh, beauty writer: '**Whatever happens, I will always come back to this concealer. A Love Island staple and TikTok-approved classic, it provides full coverage all while managing to boast a flawless, natural-looking second-skin finish, helped only by its skin-first formula which boats alpine Rose, coconut water and hyaluronic acid.'
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Sameeha Shaikh, beauty writer: 'Sol de Janeiro's cult classic Bum Bum Cream has been made anew with this iteration. It boasts the same addictive scent and body-hugging ingredients but this time in an uber-nourishing, glow-giving oil, which takes the chore out of post-shower moisturising – I apply it right after I get out of the shower to make the scent last.'
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Sameeha Shaikh, beauty writer: 'Beauty mogul Huda Kattan has developed a technique called lip cuffing, which essentially gives you the 'poutiest, most juicy-looking lips,' according to the make-up artist turned brand founder. Key to the technique is this lip gloss that coats your lips with a comfortable high-shine sheen in just one swipe. And the shades? Gorgeous.'
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Renee Washington, digital fashion/beauty assistant: 'To get through my kinks and coils with ease, I make play for this tub. I work a generous amount on sectioned hair and rake the product from root to ends. The runny consistency smooths out tangles, whilst the shea butter works to replenish any lost moisture. It makes my coils pop and best of all my hair smells like cake at the end of it.'
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Renee Washington, digital fashion/beauty assistant: 'If I was forced to wear one perfume for the rest of my life, Born in Roma would be a strong contender. I first came across this perfume on a solo trip to Copenhagen and found the scent super comforting. It is an ambery-floral fragrance, with a base of vanilla and jasmine. And as it sets on the skin it gets so much better.'
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Renee Washington, digital fashion/beauty assistant: 'I love pressing this powder in with my powder puff after using concealer, because I know the results will be flawless. This powder has the ability to blur perceived imperfections. It is beautifully milled and feels so soft on the skin. I use translucent honey because I live for a bright under eye and flashback is not an issue.
Sameeha Shaikh is Grazia UK's Beauty Writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
